Web Trends: Watch Florence and The Machine Cover Drake's 'Take Care'
Web Trends: Watch Florence and The Machine Cover Drake's 'Take Care'
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In the shadow of the Brooklyn Bridge: "Origin" by United Visual Artists at the Creators Project event in Brooklyn. The installation is up through Sunday, Sept. 23. (Photo: Courtesy the Creators Project)

The Creators Project, an event produced by Vice Media and Intel featuring cutting edge visual artists and equally inventive musicians, went down in DUMBO this past weekend (Oct. 15-16) transforming the formerly industrial neighborhood into an urban art and music festival.

The event featured large-scale installations from David Bowie, Animal Collective, J. Spaceman and Black Dice. Chairlift, Four Tet and A$AP Rocky each delivered solid sets tucked under an archway of the Manhattan Bridge, but all the while the crowd was abuzz for Florence + the Machine's set. Fans were treated to three new tracks off her upcoming release, "Ceremonials," due out Nov. 1 via Universal Republic. (Florence Welch and her powerhouse band also have an SNL spot confirmed for Nov. 19 and a Good Morning America performance slated for Nov. 23.)

According to Vice General Manager Hosi Simon, approximately 30-35,000 people showed up on Saturday. Simon, who has helped produce similar Creators Projects in Beijing, Sao Paolo, Seoul, Indio, Calif. (Coachella) and Paris said the project in Brooklyn was "by far" the most difficult. "It was a challenge because there were eleven sites as well as public spaces all in the middle of New York City," he says. Several bumps along the way included having to move the site of Bowie's original installation and an electrical fire the day before. Despite the challenges, the day went off flawlessly.

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Seen on-site: Univeral Music's Director of Partnership Marketing Jaime Gopez; Kris Chen, A&R at XL, Press Here publicists Jennie Boddy and Perri Cohen and Factory PR publicist Samantha Ouellette. Firefly LLC principle (and former Viacom CEO) Tom Freston, who now works with Vice, was seen on line at a Brooklyn Flea food stall with Vice co-owner Suroosh Alvi. NYC celeb-sighting mainstays Parker Posey, Jim Jarmusch and Aziz Ansari were spied at St. Ann's Warehouse taking in Karen O's "psycho" opera "Stop the Virgens." The after party at the Powerhouse Arena, which lasted until 3:00 a.m., featured DJ sets by Optimo DJs from Glasgow, DFA's Juan Maclean, and surprise guest Erykah Badu.

There was one snag: the NYPD took the stage inside the Tobacco Warehouse venue ending Justice's set fifteen minutes early (though fans didn't seem to mind, as most were laying inside "Origin" the massive audio-visual installation compliments of United Visual Artists). Simon says there were a few "community complaints" so they shut down early because, "we want to come back."

(Additional reporting by Andy Gensler)

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Some Lungs: Florence Welch of Florence + the Machine played three new songs from her upcoing album "Ceremonials" at the Creators Project. (Photo: Courtesy the Creators Project)
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On Our Backs: "Life on Mars" installation by David Bowie, Mick Rock and Barney Clay. (Photo: Courtesy the Creators Project)
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Les Ed Bangers: Justice DJing at the Tobacco Warehouse. (Photo: Courtesy the Creators Project)
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Under the Bridge: Four Tet (a.k.a. Kieran Hebden) performed in the archway beneath the Manhattan Bridge. (Photo: Courtesy the Creators Project)

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