Backbeat: Twin Shadow, Chelsea Kills, Apollo Run, Friends, Nick Catchdubs Rock 'Converse's Hello Brooklyn'
Backbeat: Twin Shadow, Chelsea Kills, Apollo Run, Friends, Nick Catchdubs Rock 'Converse's Hello Brooklyn'

Converse Hello Brooklyn
Apollo Run perform at the Converse Presents Hello Brooklyn event.

Last Thursday night and with the annual CMJ Music Marathon in full swing, Converse, in conjunction with Cornerstone, put the call out to New York tastemakers in an attempt to pull them away from the back-to-back-to-back shows going on all over town and into the new Converse Rubber Tracks studio space in Brooklyn's Williamsburg neighborhood. Dubbed "Converse Presents Hello Brooklyn," the call didn't go unanswered as a cluster of staffers from such media outlets as MTV, SPIN, Stereogum, and Cornerstone's signature magazine, the Fader, crowded into the restored studio space for an invite-only showcase featuring a DJ set by Fool's Gold Records cofounder Nick Catchdubs and performances by the bands Friends, Apollo Run, the Chelsea Kills and headlined by Brooklyn's own buzz band Twin Shadow. Bushmills and Brooklyn's Sixpoint Craft Ales flowed at the open bar and the crowd, which included the New York Times' Melena Ryzik, the Fader's Judnick Mayard, as well as Converse CMO Geoff Cottrill, was lively and engaged as Cornerstone's Sonia Aneja worked the room and led select guests on private tours of the studio spaces off the main room.

Converse Hello Brooklyn
Apollo Run at the Converse Rubber Tracks event in Williamsburg.

Though the Hello Brooklyn event was not officially tied to CMJ, and Friends and Twin Shadow in particular both impressed, the conversation between sets centered on CMJ, the bands that had been seen, the bands that were still to be seen, and the feel of this year's event overall, which was largely regarded as somehow lacking in immediacy and punch, "as if it wasn't actually going on," as one person in the crowd put it. Still, the Hello Brooklyn event was widely regarded as a success.

Converse Hello Brooklyn
Friends performed at Converse Presents Hello Brooklyn on Thursday, Oct. 27.

Converse's Rubber Tracks is a professional studio space available for free to artists who submit applications online. The space, in a converted 5,200 square-foot studio space, opened in July with equipment provided by Guitar Center. Converse Rubber Tracks selects artists from online applications in three-month blocks, with each artist is given one to two days to record. The artists retain all rights to anything recorded at the space, though they are given an option to publish their songs on Converse's website.

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The CMJ Music Marathon launched in 1980. This year's event, which ran from Oct. 18-Oct. 22, featured performances by over 1,000 bands.

Converse Hello Brooklyn
The crowd enjoyed Bushmills and Brooklyn's Sixpoint Craft Ales as they listened to the bands in Brooklyn.

Converse Hello Brooklyn
Friends especially impressed at the Williamsburg event, Oct. 27.

Converse Hello Brooklyn
Chelsea Kills rocked the Converse Rubber Tracks event in Williamsburg.

Converse Hello Brooklyn

Converse Hello Brooklyn
The Converse event featured a DJ set by Fool's Gold Records cofounder Nick Catchdubs.

Converse Hello Brooklyn
Twin Shadow headlined the Converse Presents Hello Brooklyn event on Thursday.

Converse Hello Brooklyn

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