Backbeat: Kaskade Warms a Snowbound NYC
Backbeat: Kaskade Warms a Snowbound NYC
Throw Your Hearts In the Air: Kaskade rocking NYC's Roseland Ballroom. His new album "Fire and Ice," which came out last Tuesday, Oct. 25, made the top ten of Billboard's Building Chart. (Photo: Franklin Williams)

The weather outside was indeed frightful: A literal blizzard with near-freezing temperatures, shoe-destroying slush, and winds that made dominantly plastic costumes seem like really, really bad ideas. But that did not deter 3,000 festively-dressed Kaskade fans from coming out to New York's Roseland Ballroom on October 29 - a.k.a, Halloween Saturday - or waiting in a giant, icy line that snaked from 52nd Street clear around to 53rd.

Inside, industry-ites took refuge in the historic venue's green rooms, braving the weather to congratulate the DJ/producer on a massive 2011, including a No. 4 iTunes chart debut for his seventh album "Fire & Ice" (Ultra), released last week (October 25). The album hit No. 9 on this week's Billboard Building Chart, we'll find out Wednesday if his record can hang on to a top ten debut.

Billboard Building Chart: Coldplay's 'Mylo Xyloto' On Track For 2011's Third Highest Debu (Kaskade At No. 9)

Opening acts Theophilus London, rising dubstep star Alvin Risk, and David Waxman (also A&R for Ultra) mingled with chart-topping songwriter/producer Sandy Vee (who cowrote Katy Perry's "Firework" and Rihanna's "Only Girl"); Kaskade's manager Stephanie LaFera, who recently relocated from New York to L.A. to head up Atom Empire, the new electronic dance division of Troy Carter's Atom Factory; and promoter Jason Miller, Senior VP of Music for Live Nation in New York.

"I feel really good about what we're doing in New York at the moment," said Miller. "These are exciting times for me." He pointed to successes for Roseland in particular: Like deadmau5's record-busting string of six consecutive sell-outs, and special "small" shows for Beyonce (now to be released as a DVD), Radiohead and Sting.

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"This place is the biggest open dance floor in New York, so it's got a very communal vibe that makes for a good experience," he said.

Miller cited the explosive touring success of electronic music over the past year - including Swedish House Mafia's 9-minute sell-out of Madison Square Garden for its December 16 show (also a Live Nation gig).

"Dance music has changed my career as a promoter," he said. "I'm a big fan so that makes it more special."

Miller also cleared up something about which this reporter has always wondered: Why bother with local snipe and poster campaigns for shows that have already sold out? "It makes the artist feel good, plus it's awareness of the artist in the marketplace and awareness of the venue. And subliminally it tells people, they better get those tickets next time. There's no better advertisement than a sold-out show."

After saying his hellos and noshing on some corn chips, Kaskade took the booth to the delight of the warmed-up throng, working a custom rig that included color-changing lasers, a video-walled DJ booth, and a Funktion-One speaker system. As with every Kaskade gig, the crowd sang along to every word - including latest single "Eyes."

(From left): Kaskade's Manager Stephanie LaFera; Kaskade; and Jason Miller, Senior VP of Music for Live Nation in New York. LaFera recently relocated to New York from L.A. to head-up the new electronic dance division of Troy Carter's Atom Factory. (Photo: Franklin Williams)
T.V. Eye: As with every Kaskade gig, the crowd sang along to every word - including latest single "Eyes." (Photo: Franklin Williams)

Brown Eyed Handsome Men: Chart-topping songwriter/producer Sandy Vee (right) who cowrote Katy Perry's "Firework" and Rihanna's "Only Girl" with DJ Kaskade (left). (Photo: Franklin Williams)