Backbeat: The Syndicate Execs Talk Taco Bell Feed The Beat, Conflict of Interest Parties, Andrew W.K.
Backbeat: The Syndicate Execs Talk Taco Bell Feed The Beat, Conflict of Interest Parties, Andrew W.K.

The Syndicate
Pictured at the Syndicate's office (which now has a much better heating and cooling system) are (from left) director of publicity Jerry Graham, senior director of marketing and sponsorships Graham Rothenberg, Teitelman (both seated) and GM Rev. Moose. (Photo: Christa Titus)

Billboard.biz stopped by independent marketing and consulting agency the Syndicate on Dec. 2 to say hi to Billboard alumnus Bram Teitelman (the company's head of radio marketing and Metal Insider, its website regarding all things metal) and the rest of the Syndicate crew. In 1998 Tracey Zucatti, Jon Landman and Bernie Mueller launched the company (with Chris Elles joining a few years later) in a brutally cold room in a Weehawken, N.J., warehouse as a college radio promotion venture; since then, the Syndicate has expanded not only in office size but in scope. The many-faceted business now includes such enterprises as a growing publicity division, event marketing and consultancy services for independent/unsigned artists of all genres. The company also performs marketing services for Comedy Central.

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For the next quarter, the Syndicate is working on such projects as promoting the 2012 World Snowboarding Championships in Oslo (whose theme is performed by rocker Andrew W.K.), the Taco Bell Feed the Beat program where 100 bands are selected to receive Taco Bell to keep them fed while on the road) and the 2012 nationwide roster of Conflict of Interest parties, which are held for music industry insiders prior to such major events as CMJ, Lollapalooza and South by Southwest.