"Which one do you like?"
Steven "Steve-O" Brown asks this while scrolling through potential cover options for Big K.R.I.T.'s upcoming mixtape, "4 Eva N A Day," slated to drop in January. The covers differ slightly but the three guys on the email -- Steve-O (K.R.I.T.'s marketing manager), K.R.I.T., and his manager and president of hip-hop label Cinematic Music Group, Jonny Shipes -- want to make sure to pick the perfect one before pushing it out themselves.
Steve-O handles the rapper's marketing; specifically, digital. He's in charge of the roll-out of K.R.I.T.'s projects and connects for premieres with different outlets, like Pitchfork, Rolling Stone and more. Steve-O's also co-founder of the Smoker's Club tour (alongside Shipes) and co-founder of marketing and management company GFCnewyork (alongside "Saint" Louis). Steve-O handles marketing, management and A&R development for artists like Mickey Factz, Smoke DZA, Jesse Boykins III, Mara Hruby, MeLo-X, FKi, and Nakim.
Billboard met up with Steve-O for lunch at Sarita's Macaroni & Cheese (S'Mac) yesterday (Dec. 11), when Steve-O had just wrapped up a hectic week. It's a familiar pace for him, though; last week, he ran around town, alongside Shipes and Sheldon "Dutch" John (Big Krit's tour manager), while the Mississippi rapper was in NYC. He walked Billboard through one of these days (Tuesday, Dec. 6) while out on K.R.I.T.'s promotional run, all while attending to his other artists in the meantime.
Steve-O himself, on the road. (Photo: Steve-Ography)
10:30 a.m - 12 p.m.: "First thing I do is check my email. I have emails ranging from Def Jam to Cinematic Music Group. I went back and forth with Jesse Boykins III on a few tracks he had sent over for me to listen. I listen and give corrections. He's at the Red Bull Academy right now, overseas. He's been out there for a month to meet different producers and work on music. All of the [recent] emails are between him, Saint and myself about arranging a European tour around his stay there.
"Def Jam and us -- including Shipes-- went back and forth on marketing plans now that the album rescheduled to first quarter of 2012."
Big K.R.I.T. in his hotel room. (Photo: Steve-O, Steve-Ography)
12 - 1:30 p.m.: "I update my site with my own photos, video footage and everything, anything that inspires me. I also update GFCnewyork's website with the artists' recent interviews and music."
2:30 p.m.: "K.R.I.T. had the Roots show. I set up a pick-up from 10.Deep because K.R.I.T. loves 10.Deep clothing. I put some looks together."
3:30 - 6 p.m.: "I stopped at Mickey Factz' studio session at Sony Studios. We had to go over all the roughs. He's working on a conceptual project called "Mickey Mau5." He flipped production from Danger Mouse and Deadmau5. It's a '84-'87 [circa] inspired project about him being around Warhol and Basquiat. The story is about this kid called "?," a character who was around a specific time era in which he was around and inspired by Warhol and Basquiat. Fab Five Freddy is going to appear in one of the videos.
"I'd like all videos shot before the mixtape actually drops. I want to lead [the mixtape] with a video. I want the mixtape to be a soundtrack to the visuals. We hope to drop six videos for it, within around a three week span."
Jonny Shipes and Big K.R.I.T. (Photo: Steve-O, Steve-Ography)
6:30 -7:30 p.m.: "I ran back to K.R.I.T. to get him ready for the Roots [NYC's] Highline [Ballroom] soundcheck and show. While I'm getting him ready, I'm also taking photos of him. After I take a few photos, I shoot some video because I want to put together a full-length documentary of K.R.I.T.
I've been shooting K.R.I.T. since I met him, for almost 2 1/2 years now. I've followed his career since the beginning. I try to tape intimate and inspirational moments, from concert performances to when in conversation with his DJ, DJ Wally [Sparks]. He has story to tell. He came from nothing and everyone doubting him to today."
7:30 - 12 a.m.: "We get to Highline for soundcheck. It was K.R.I.T.'s first time performing with the Roots, so it was a big moment for him. I worked my way on to the stage from the tight back room space to tape the performance. As soon as the show ended, I headed straight home to edit and ready the clip to post on the Smoker's Club site and push it out first thing the next morning."