Backbeat: Sony Music Signs Crayon Pop, Show Lo & Elva Hsiao

From left: Edgar Berger, president & CEO, International, Sony Music Entertainment; Crayon Pop; Denis Handlin, chairman & CEO Australia & New Zealand and president, Asia, Sony Music Entertainment

Sony Music is celebrating a string of new deals orchestrated through its international operations.

Sony Music Korea has signed K-Pop girl group Crayon Pop, whose single “Bar Bar Bar” is one of the year’s big viral hits on YouTube. Based around a ridiculous dance -- currently sweeping South Korea -- the outfit may have crafted their very own "Gangnam Style"-like smash, Billboard reported earlier this year.

Earlier, Sony Music's Greater China business added a pair of superstars, Show Lo and Elva Hsiao, to its roster.

Denis Handlin, chairman & CEO Australia & New Zealand and president, Asia, Sony Music Entertainment and Edgar Berger, president & CEO, International, Sony Music Entertainment were on hand to welcome the company's new signings. The major music company has also struck a label deal with key China-based indie label Show City Times.

 

 

Also, revered producer Jonathan Lee has joined Sony Music Taiwan as chief A&R consultant.  The new deals come a little over a year after Sony Music appointed Tim Xu as CEO of Sony Music Entertainment, Greater China.