Backbeat: Cee-Lo Green, Richard Branson Tend Bar @ Virgin Mobile FreeFest
Backbeat: Cee-Lo Green, Richard Branson Tend Bar @ Virgin Mobile FreeFest

Virgin Mobile FreeFest attracted some 50,000 fans to the Merriweather Post Pavilion in Columbia, Maryland on Saturday, September 10. This year's line-up featured 20 bands on three stages including, Black Keys, Deadmau5, Cee Lo Green, TV on the Radio, Grace Potter and the Nocturnals, Patti Smith, Two Door Cinema Club and Ghostland Observatory.

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Cee Lo Green (left) and Sir Richard Branson, Chairman of Virgin Group tend bar at the Virgin Mobile FreeFest's Karma Bar, where $1 from every drink sold is donated to charity. In the previous two years, $300,000 was raised for charity. Money from this year's drink sales is still being tabulated. (Photo: Courtesy of Virgin Mobile FreeFest)
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From left to right: Seth Hurwitz, Chairman of I.M.P. and producer of the Virgin Mobile FreeFest; Grace Potter of Grace Potter and the Nocturnals; Sir Richard Branson, chairman of Virgin Group. (Photo: Courtesy of Virgin Mobile FreeFest)

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