Backbeat: X5's Griff Morris' Birthday On the 73rd Floor of the Empire State Building
Backbeat: X5's Griff Morris' Birthday On the 73rd Floor of the Empire State Building

X5 Party
Jocelyn Joson, who designed the X5 office space, with her husband, filmmaker Steve Hamilton and Billboard's own George White, digital GM.

Retail Track visited the X5 office to enjoy the breathtaking view of New York City from the 73rd floor of the Empire State Building. Also, we were there to help celebrate the birthday of Griff Morris, who just jumped from Amazon to take a job as head of content and label relations with the compilation imprint, which earlier this year opened its U.S. office.

X5 Party
Griff Morris chats with two former colleagues, Amazon staffer Melanie Lynn (left) and Amazon staffer Rakhel Wainey (right).

The X5 office features a piano as you walk in the lobby, which is why Joe McGinty will have an open invite to all the label's parties as the "Loser's Lounge" musical tribute founder and music director entertained guests with his vast song reportoire that ranged from "You Don't Own Me" to "California Dreamin;" Claire Jeffreys, the wife and business manager of singer/songwriter Garland Jeffreys listens in.

X5 Party
Claire Jeffreys watches as Joe McGinty (left) entertains the party on the hallway piano.

Talk at the party focused on the label's ambitious plans -- they want to own the first page of any genre search on iTunes to what impact the free streaming services of MOG and RDIO will have on Spotify. Also, there was a debate over what was a better song, "Spanish Town" or "Wild In the Streets" both written and recorded by Garland Jeffreys who was in attendance at the party.

X5 Party
From left, founder and CEO of X5 Johan Lagerlöf; eMusic VP of label relations Rob Wetstone; Greg Scholl, president of local integrated media for NBC-owned television stations; Dan Pifer, X5 chief product officer; and X5 CEO Scott Ambrose Reilly, also known as "Bullethead," all admire Pifer's office.

Questions? Comments? Let us know: @billboardbiz

Print