Backbeat: East Village Radio's Ballers Eve Eighth Anniversary Party @ NYC's Webster Hall
Backbeat: East Village Radio's Ballers Eve Eighth Anniversary Party @ NYC's Webster Hall

Ballers Eve
Get buck! Gangsta Boo bringing Memphis to life for the NYC crowd.

Late Wednesday night, a small crowd of southern rap enthusiasts gathered at New York's Studio at Webster Hall to toast to the eighth anniversary of Ballers Eve Radio, a weekly southern rap show broadcasting live on Wednesdays (10 p.m. to midnight) on New York internet radio station, East Village Radio. The anniversary party, presented in conjunction with RapRadar.com, kicked off around midnight and featured performances by a collection of underground southern rappers including Grip Playz, Grind Time affiliate SL Jones, STS, Alabama's Untamed, as well as a short headlining set by Gangsta Boo, best known for her work in the mid-to-late '90s with Academy Award winning Memphis rap crew, Three 6 Mafia.

In addition to Ballers Eve DJs, DJ Dirrty, Minski Walker, Kat Daddy Slim and J. Scott, those in attendance included Shady Records' Senior Director of A&R Riggs Morales, Dart Parker (Director of A&R, Shady Records), Go Kartz Management founder Dara Kartz (Rural Alberta Advantage, Woodhands), RapRadar founder and RESPECT. Magazine Editor-in-Chief, Elliott Wilson, and COMPLEX Magazine's Brendan Frederick and Justin Monroe.

Ballers Eve
Ballers Eve players (L-R): Venus X from Gheto Ghothic, DJs Kat Daddy Slim and DJ Dirrty, and rapper Grip Plyaz. (Photo: Patrick "30 Pack" Buckley)

East Village Radio's General Manager Peter Ferraro was also at the show, which was booked as part of CMJ. Before the live performances began, Ferraro told Billboard.biz that it was an exciting week for the station. In addition to the Ballers Eve Anniversary, Ferraro mentioned that the station's weeklong streaming showcase (presented by title sponsor Moretti) was packed with talent and that he was particularly excited about Jane's Addiction's appearance, scheduled for the very next day, on the show "Infinite Eargasm." Ferraro also called EVR's appearance in a recent episode of HBO show "How to Make it in America" "great" despite the fact that show is much derided by those close to New York's downtown arts, music and fashion communities.

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EVR, which was founded by New York restaurateur Frank Prisinzano in 2003, began as a pirate terrestrial radio station before F.C.C. regulations forced it off the FM dial and onto the web. Housed in a storefront next door to one of Prisinzano's restaurants on First Avenue in Manhattan, EVR features a slate of original programming that includes shows by such notable locals as producer Mark Ronson, influential hip hop DJ Stretch Armstrong, Andy Rourke (formerly of the Smiths), and others. The station, which offers a free mobile app, reports over one million listeners monthly.

Earlier this year, East Village Radio launched a small imprint, EVR Records, focusing on the single of the month format, with songs picked by the station's DJs released in both the 7" and digital formats. EVR Records was launched in conjunction with Tummy Touch Music, which signed on to handle global distribution and administration of the single releases. The first release, "Sun In the Sand," by UK band Swimming, arrived in March.