Backbeat: The Knux Rock the Vote at W Los Angeles - Westwood
Backbeat: The Knux Rock the Vote at W Los Angeles - Westwood


The Knux perform at W Los Angeles - Westwood on Oct. 20.


Alt-rappers the Knux and DJ CC Sheffield helped usher in the second "Rock the Vote Nights" at the W Los Angeles - Westwood on Oct. 20. The event, part of non-profit organization Rock the Vote's monthly series to raise voting awareness and education, was held at the hotel's intimate Whiskey Blue lounge.

"Rock the Vote Nights" launched at the W Los Angeles - Westwood launched on Sept. 15 with L.A.'s Caught a Ghost. The events are designed to serve as a "place where all the publicists, agents and managers who we work with on a daily basis can get together once a month and network and talk about new ideas for Rock the Vote," Rock the Vote director Kelly Fogel tells Billboard.biz.

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Fogel notes that "Rock the Vote Nights" are open to the public and typically draw up to 200 people in Los Angeles. She first created the "Rock the Vote Nights" brand about four years ago, and has since held voting registration events during numerous concert tours and such North American festivals as Lollapalooza and Austin City Limits.

"The main goal of everything we do is voter registration, which is really started up again now," she says, noting that Rock the Vote helped get 2.5 million registration downloads in the 2008 election. "We have kiosks and stuff set up where we can have people register to vote directly from the venue."

The next "Rock the Vote Nights" at the W Los Angeles - Westwood will take place on Nov. 16. The artist for that even had not been announced at press time. Fogel says the monthly series in Los Angeles series is planned to continue through the 2012 elections.


W Los Angeles - Westwood West Coast PR manager/marketing manager Michelle Ravelo-Santos (left) hangs out with Rock the Vote director Kelly Fogel at "Rock the Vote Nights" on Oct. at the W Los Angeles - Westwood, featuring Cherrytree Records act the Knux.

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