Yesterday (Nov. 7), Sony Music hosted two screenings, just at different times (10 am and 12 am) for Beyoncé's 'Live at Roseland' DVD at Sony's NYC offices.
Sony's publicists' Winnie Lam and Mike Navarra kindly greeted and walked in attendees into Sony's theatre which included Rolling Stone, CNN Piers Morgan, Essence, Reuters, Concrete Loop's Angel Laws, Ebony's Kierna Mayo and Billboard.biz.
Beyoncé's publicist, Yvette Noel-Schure of Parkwood Entertainment, shared a few words before cueing play, saying the DVD was a "labor of love" and was directed, edited and produced by Beyoncé, herself. Beyoncé's concert DVD was directed by Beyoncé, Ed Burke and Anthony Green and executive produced by Beyoncé for Parkwood Entertainment, in association with Colombia Records.
'Live At Roseland,' due Nov. 21 exclusively at Walmart, will give fans an "up close and personal" look at Beyoncé. The 26-song live DVD documents Bey's four nights at the Roseland Ballroom in August, "4 Intimate Nights with Beyoncé." The DVD, played earlier today, included the complete Roseland concert series and never before seen personal footage from Bey.' Bey' shares footage of her times with Destiny's Child, traveling and partying with family, the much talked about American Idol "1+1" rehearsal clip, shot by husband Jay-Z, other performances and even a sneak peak at Beyoncé's wedding dress.
Official trailer for Beyoncé's "Live At Roseland" DVD:
On Nov. 29, Parkwood Entertainment/Columbia Records plan to release a deluxe version of DVD titled, 'Live At Roseland: The Elements of 4," which is a two-disc DVD that will include complete concert footage, bonus offstage footage, a 20-page booklet and a video anthology that includes seven videos from her Billboard 200 No.1 album, "4."
As of now, Beyoncé has debuted six videos from "4"-- three in the month of Oct., ten days apart ("Countdown'" (Oct. 6), "Love on Top" (Oct. 16) and "Party" (Oct. 26), which means we should be expecting one more video from "4" before the deluxe version release date, Nov. 27. A source tells Billboard that the seventh video, also said to not be "End of Time," will debut on Nov. 27th, two days before the deluxe release date.