Backbeat: 'The Voice's' Javier Colon Does Walmart Shoot, Explains Vegetarianism, Not Throwing Blood On Furs
Backbeat: 'The Voice's' Javier Colon Does Walmart Shoot, Explains Vegetarianism, Not Throwing Blood On Furs

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Javier Colon films his Walmart performance at Village recording studios in L.A.

Javier Colon, winner of the first season of NBC's "The Voice" swooped into Los Angeles Friday for a one-day performance shoot that will be seen in Walmarts across the country beginning Nov. 15. Colon and a four-piece band record live versions of six songs, among them "Raise Your Hand" and "As Long as We Got Love," from his upcoming Universal Republic release "Come Through For You," due Nov. 21.

Shot at the Village recording studios in West Los Angeles, the performance and an interview will be seen on screens throughout Walmart stores, online and through the retailer's apps. The session was one of the many promotional activities Colon is doing to set up the album. He had performed at a benefit in New York the night before and was off to Napa Valley on Saturday for a winery sponsored benefit. His week includes golfing in Atlanta before returning to New York for more pre-release promotion and then back to L.A. to appear on "The Tonight Show with Jay Leno" on the night of release and shoot a video for the first single.

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"What an artist would normally take a year to do, Javier has squeezed into four months," his manager of eight years, Steve Brush of International Artists Agency, noted in the studio where he was joined by Universal's manager of label marketing, Josh Remsberg.

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Javier Colon films his Walmart special, which will be seen in stores across the country beginning Nov. 15.

At the dinner break between the sound check and the shoot, a collection of vegetarian entrees were brought in for Colon and the band. The beef-and-chicken taco spread was not cutting it for Colon, who has gone meatless for 11 years, since his days in the Derek Trucks Band. The conversation quickly turned to the quality of Whole Foods markets, pork as the new Thanksgiving turkey and the difficulties of finding vegetarian options while touring, especially in the South and Germany.

"In California you can always eat well. Alabama not so much," Colon said. His wife and two pre-school-age children are also vegetarians. "I'm not militant about it -- I haven't thrown blood on furs in the name of PETA. And it took my mother and father two years to understand I wasn't going to eat pork or shrimp. My mother has since become a very good vegetarian cook."