Backbeat: 'The Voice's' Dia Frampton Steps Into The Great Wide Open
Backbeat: 'The Voice's' Dia Frampton Steps Into The Great Wide Open

Dia Frampton
Dia Frampton sings alongside her longtime guitarist Carlo Gimenez.

Dia Frampton, runner-up on the first season of NBC's "The Voice," performed four songs Thursday for the employees of Reveille Productions, the producer of "The Biggest Loser" and "The Office," among other shows. The appearance, booked as part of Reveille's monthly Brown Bag Lunch Series, had a two-fold purpose promote her album "Red," due Dec. 6 on Universal Republic, and provide footage for an NBC.com series that will air around the beginning of "The Voice's" second season.

Backed by her longtime guitarist Carlo Gimenez, Frampton sang her single "The Broken Ones," the ripped-from-her-personal-headlines tunes "Trapeze" and "Daniel," and the Tom Petty song "American Girl."

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Frampton is a Petty obsessive, playing his music for much of her six years in her band with her sister Meg and on "The Voice" with Blake Shelton ("I Won't Back Down.").

"My band covered 'I Need to Know,' 'Mary Jane's Last Dance.' We messed around with 'Refugee. All my doing," she said after performing in the courtyard of Reveille's Hollywood offices for about 70 people. "The last tour we did they said 'no more Tom Petty,' but when I go back on tour I'm sure I'll do some. I once bought a Petty shirt off a kid's back at a festival for $60. That's the kind of a fan I am. Tom Petty forever."

Dia Frampton

Catching Petty fever with Frampton were Daryl Berg, the executive director of music for Reveille and fervid New York jets fan who books the monthly shows, and Joe Maggini, director of A&R, Film/TV, at Universal Music Publishing plus a crew from NBC.com assembling the "day in the life" web series on Frampton. It will premiere in February when she and her longtime band hit the road opening shows for Shelton, who duets with Frampton on the track "I Will" on "Red."

"Blake has been an amazing person," she said during an interview with Billboard.biz that NBC.com filmed. "The single came out the other day and he tweeted about it five times," writing in one of them that he turned it up so loud his nose was bleeding. "He's the kind of person who will text me a picture of rainbow shoes rather than something that has to do with the music business."

Besides Shelton, Frampton has stayed in touch with her fellow contestants on "The Voice," writing a song with Xenia, getting the lowdown on season two auditions from Nakia and texting with Vicci Martinez about singing on her dance-oriented album. "I invited Beverly over the to play the charades the other day but she was in Florida," Frampton says. "Bummer."

Dia Frampton
Frampton performs for Reveille Productions employees.