Backbeat: First-Ever Rola Music Fest Brings 30 Latin Acts To Miami: Oscar D'Leon, Diego Torres, Julieta Venegas, More
Backbeat: First-Ever Rola Music Fest Brings 30 Latin Acts To Miami: Oscar D'Leon, Diego Torres, Julieta Venegas, More

Rola Music Fest
It was one genre and different countries for every night. Venezuela's Oscar D'Leon represented salsa. (Photo: Sergio Alvarez/Imagine Entertainment Group)

Miami hosted the first-ever Rola Music Fest, a three-day music festival that brought nearly 30 Latin acts to Miami Nov. 11-13. A diverse roster that included tropical stars like Oscar D'León, Jerry Rivera and Proyecto Uno; pop stars like Diego Torres, Julieta Venegas and Fanny Lu; and alt acts like Jarabe de Palo, Los Pericos, and Locos por Juana, performed at the Klipsch Amphitheatre in Miami's Bayfront Park.

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The event was produced by Imagine Entertainment, a Venezuelan company now based in Miami and headed by promoters Javier Maggiolo, Daniel Correne and David Corrente. "We demonstrated that Miami can be the stage for the many different tastes and trends that exist throughout Latin America," said Maggiolo. "We hope to do this every year."

Rola Music Fest
Argentina's Diego Torres brought pop to the event. (Photo: Sergio Alvarez/Imagine Entertainment Group)

Rola Music Fest
Spain's Jarabe de Palo brought rock at the Rola Music Fest. (Photo: Sergio Alvarez/Imagine Entertainment Group)