Backbeat: Jenni Rivera Talks New Album, mun2 Production Deal & Upcoming Edward James Olmos-Produced Film
Backbeat: Jenni Rivera Talks New Album, mun2 Production Deal & Upcoming Edward James Olmos-Produced Film

Jenni Rivera
Regional Mexican singer Jenni Rivera takes time to show members of the media and her fans the dress she donated to the Hard Rock Café at Universal CityWalk in Los Angeles during a press conference to support the release of her two albums, "Joyas Prestadas," recorded in pop and banda. The multi-colored dress that Jenni Rivera wore at the 2010 concert at the Nokia Theater in Los Angeles was donated to the Hard Rock Café at Universal CityWalk . The singer says that it is the first time a female regional Mexican singer makes such a contribution to the trove of memorabilia at the world-famous eatery which showcases items from some of the biggest entertainers in music. (Photo: Justino Aguila)

Regional Mexican singer Jenni Rivera says that one of the most important parts of being in show business is staying close to her fans.

"It makes me happy," said Rivera during a press conference on Monday, Nov. 21, to talk about her new album at the Hard Rock Café at Universal CityWalk in Los Angeles. "That's why I enjoy performing in venues where the audience is up close."

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Rivera, who has more than 445,000 Twitter followers @jennirivera, has every reason to be happy these days especially with the kind of year she's having: she recently signed a lucrative long-term, cross platform production deal with bilingual cable network mun2, hosts her own radio show and during the summer renewed her contract with Universal Music Latin Entertainment/Fonovisa.

Jenni Rivera
Songstress Jenni Rivera spends time with her team doing a live Facebook streaming session at the Hard Rock Café in Los Angeles. The singer says that one of the most important things for her is to stay accessible to her loyal audience. (Photo: Justino Aguila)

The release this week of her album, "Joyas Prestados"/"Borrowed Jewelry," marks the first time the entertainer releases a project in two different styles, banda and pop.

Besides music, a beauty skincare line and a strong touring schedule, the singer is adding actress to her résumé. She stars in the upcoming Edward James Olmos-produced film, "Philly Brown," that's scheduled to be showcased at the 2012 Sundance Film Festival. The singer plays a mother in prison who has a daughter (actress Gina Rodriguez), an aspiring hip-hop artist.

"I had to dig deep for the role," Rivera says of her first try at acting. "I think you'll be pleasantly surprised. If I can make Edward James Olmos cry, to me that means it was a success."

During the press conference, a crew from mun2 was following the singer as she moved within the room. Those who were there to support the singer included Hanna Bolte, mun2's VP of media and talent relations and Flavio Morales, senior VP of programming and production.

Jenni Rivera
More than 300 fans stood in line at the Hard Rock Café in Los Angeles hoping to get an autograph from their idol Jenni Rivera who this week releases two versions (pop and banda) of her latest album, "Joyas Prestadas"/"Borrowed Jewelry." (Photo: Justino Aguila)

For fan Amber Garcia, 21, of Montebello, Calif., standing in line to see Rivera was worth the the 5-hour wait.

"Jenni Rivera and Gwen Stefani are my idols," Garcia said. "I've been to about six meet-and-greets for Jenni and she always remembers me. I love her music and I like the fact that she has this album in two versions."

Rivera, who was born in Long Beach, Calif., was relaxed as she met with each of her fans.

"Every experience allows me to grow," said Rivera as she reflected on her life. "I am blessed."

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