Backbeat: Kendrick Lamar & DJ Green Lantern Rock Charity Concert @ L.A.'s Music Box
Backbeat: Kendrick Lamar & DJ Green Lantern Rock Charity Concert @ L.A.'s Music Box

Kendrick Lamar event
Outside the Music Box in L.A., the night of the charity event.

The Music Box in Los Angeles was buzzing with fans and music executives who came out Friday night (Nov. 18) for a benefit concert featuring Compton emcee Kendrick Lamar and DJ Green Lantern. All of the proceeds from the sold-out event -- which also featured Azad Right, ScHoolboy Q, Mateo, TiRon, Ayomari and Fuze the MC -- were donated to nonprofits Project RISHI (Rural India Social and Health Improvement) and DWC (Downtown Women's Center of Los Angeles).

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Lamar, who has collaborated with Dr. Dre, J. Cole and others, spent the majority of the evening locked away in his dressing room backstage (and didn't go onstage until after 12:30 a.m.). But numerous music executives were seen roaming the backstage area hoping to grab a quick word with the rapper, including Creative Artists Agency agent Jbeau Lewis, Epic Records A&R exec Naim Ali McNair and EMI Music Publishing director of A&R Sam Taylor. It was also rumored that Dr. Dre himself would be in attendance for Lamar's performance. Word was that the Dre wanted the venue's whole balcony cleared for him and his entourage.

Kendrick Lamar event
Creative Artists Agency's Jbeau Lewis, who counts Katy Perry as one of his clients, checks his BlackBerry while waiting to catch a quick word with Kendrick Lamar.

Kendrick Lamar event
EMI Music Publishing director of A&R Sam Taylor hangs out before the show.

Backstage, Project RISHI executive director Ravi Menghani told Billboard.biz that "the goal of this concert is for water purification" for impoverished villiages in India. The overall objective of the nonprofit, he said, is to install sustainable projects to improve sanitation, healthcare and education in poor Indian villages. Menghani estimated that the benefit concert would raise about $2,000. The executive director also noted that a tear came to his eye when he drove up to the Music Box and saw Project RISHI's name featured on the venue's marquee.

Kendrick Lamar event
Opening act Mateo (right) and his crew -- producers Zeke and JL Brown (center) -- take a minute to pose for Billboard.biz. Mateo drops his new EP, "Love & Stadiums 2," on Dec. 6.

Kendrick Lamar event
Left to right: Epic Records A&R exec Naim Ali McNair, up-and-coming rapper Azad Right and manager Lia Shahrebani.

Kendrick Lamar event
Project RISHI executive director Ravi Menghani (left) explains the nonprofit's goal of helping poor villages in India to rapper Azad Right backstage at the Music Box in Los Angeles.

Meanwhile, Lamar is currently working on a new studio album, which is set for release in 2012. His summer indie release, "Section.80" (Top Dawg), has sold 25,000 copies in the United States, according to Nielsen SoundScan.