Backbeat: Roscoe Dash Dishes The 'J.U.I.C.E.' At Exclusive Listening Party
Backbeat: Roscoe Dash Dishes The 'J.U.I.C.E.' At Exclusive Listening Party

Upgrade From Baloney: Roscoe Dash At Jungle City Studios. (Photo: The Chamber Group)

Chamber Group, the NY-based agency behind the success of Drake and Big Boi, held an intimate, after-work listening session for "J.U.I.C.E.," the upcoming EP from club-ready singer Roscoe Dash at New York's Jungle City Studios.

On hand for Chamber were Sherlen Archibald and Sarah Cunningham, who jumped at the opportunity to introduce New York-based writers to the Atlanta-based artist.

"We had a mix of media, from print, web, and broadcast outlets," said Cunningham. "(On hand were) editors and producers/talent bookers from BET, Complex, MTV, Gotham Magazine, People, Reuters, XXL, It's the Real and The Source, among many others."

"J.U.I.C.E." was unveiled track-by-track (including single "Good Good Night"), with the singer introducing each song. Later on, he spoke to about his work.

"Atlanta's been looked down on for the past couple years as far as not being lyrical or not making credible music... Over the past couple years, I've been a big feature artist, really heavy in the clubs. I think that's what people know me for. That's not a bad thing; but I think that sometimes people define me as just being a hook man."

He also named his top singles of the year: Watch The Throne's "N**gas In Paris," Wale and Kid Cudi's "Focused," Drake's "Headlines," and Frank Ocean's "Novocane."

Cunningham reminisced on the first time she met Dash:

"We were handling the launch of Belvedere Unfiltered in Atlanta during the 2010 BET Hip Hop Awards. The event was a VIP, invite-only event at the W Hotel which is a popular destination during the Awards. Towards the end of the night people began flocking to the hotel and the lines for the elevator and valet were getting really long. We got word that Roscoe wanted to come to the party, so the venue manager allowed us to use the service elevator and cut through the kitchen so Roscoe wouldn't have to navigate the crowds. So there we were, walking Roscoe Dash past pots of boiling water and vegetables being chopped. He was a good sport about it!"

"J.U.I.C.E.," which stands for "Just Understand I Control Everything," drops Dec. 20 on Musicline/Geffen/IGA.