Backbeat: Future Rocks Fader Party at Converse Rubber Tracks
Backbeat: Future Rocks Fader Party at Converse Rubber Tracks

Fader
Fader Magazine's "The Now Issue" (Issue 77) and Converse Rubber Tracks promo. (Photo: Emily Berl)

On a cold, wet Wednesday night in New York, a crowd of the city's trendsetters and tastemakers packed into Converse's Rubber Tracks studio in Williamsburg, Brooklyn to celebrate the release of the Fader Magazine's "The Now Issue" (Issue 77). Guests included Converse CMO Geoff Cottrill, Fader President and Publisher Andy Cohn, RapRadar Founder and RESPECT. Magazine Editor-in-Chief Elliott Wilson, and Apple Global Retail Marketing's Chris Garrity. Others in attendance included DJ and Fool's Gold co-founder Nick Catchdubs, Warner Bros. A&R Dante Ross (manager of New York rapper Action Bronson, others), 4AD's Ben Gaffin (manager of producer Clams Casino), Epic's VP of Publicity Lauren Cerradini, Brooklyn rapper Mr. Muthafuckin' eXquire, and many members of the Fader and Fader parent company Cornerstone staffs including Fader Editor-in-Chief Matthew Schnipper and Senior Editor Sam Hockley-Smith, Marketing & Events Project Manager Judnick Mayard, and Cornerstone's Sonia Aneja. Frequent Fader contributors Felipe Delerme, Daniel Arnold and Claire Lobenfeld were among those at the event as well.

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Fader
Guests enjoyed Crown Royal Black and Budweiser at the Fader F77 Issue Release Party. (Photo: Emily Berl)

Drinks flowed at the makeshift bar courtesy of Crown Royal Black and Budweiser as Future Times' chill house act Beautiful Swimmers keep the mood mellow from a DJ set up near center stage. But the energy kicked into high gear shortly after 10 p.m. when Atlanta rapper (and issue cover star) Future took the stage for a short, furious set heavy on hooks from his recent street anthems including "Magic," "Watch This" and "Tony Montana," as well as his hit with rapper YC, "Racks." The only song Future, clad in a leather bomber and dark shades and flanked by a small camera crew including one member recording the night on an iPad, performed in its entirety was his new single, "Go Harder," which recently debuted at No. 95 on the Billboard Hot R&B and Hip Hop Songs, and will appear on the Dungeon Family affiliate's debut album, "Pluto," set to arrive via Epic. (Although originally said to be a Jan. 31 release, Epic representatives have confirmed to BillboardBiz that the project will not arrive on that date, but is expected "soon.") Future disappeared almost as quickly as he arrived, camera crew in tow, and the crowd was left to cope with the cold and wet present on its own.

Fader
DJ and Fool's Gold co-founder Nick Catchdubs (left) at the Fader Release Party. (Photo: Emily Berl)

The Fader was founded in 1998 by former record exec Rob Stone (EMI, Arista) and Jon Cohen. Over the years, the magazine has earned a reputation for its forward leaning music coverage, including early cover stories on future breakout stars Eminem, Bjork, Kanye West and Drake, as well as its strong presence (the Fader Fort) at both the South by Southwest and CMJ music festivals. Each issue of the Fader features two cover stories. The two covers of Issue No. 77 are Future and Domino Records' singer/songwriter Cass McCombs. McCombs did not attend Wednesday night's event.

Fader
(Photo: Emily Berl)

Converse's Rubber Tracks is a professional studio space available for free to artists who submit applications online. The space, in a converted 5,200 square-foot studio space, opened in July with equipment provided by Guitar Center. Converse Rubber Tracks selects artists from online applications in three-month blocks, with each artist is given one to two days to record at the space. The artists retain all rights to anything recorded at the space, though they are given an option to publish their songs on Converse's website. Cornerstone, the full service marketing and creative agency founded by Fader founder Stone in 1997, manages the events promotion for the space.

Fader
The crowd enjoyed sets by Future and Beautiful Swimmers at the Converse Rubber Tracks Studio in Williamsburg. (Photo: Emily Berl)

Fader
(Photo: Emily Berl)

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