Daddy Yankee with Billboard's Leila Cobo at Telemundo Studios.
Dozens of journalists from around the country flew to Telemundo Studios in Miami to the set of morning show Levántate (Wake Up!) for the live announcement of the finalists to the 2012 Billboard Latin Music Awards.
Television hosts and music writers were joined by a steady stream of artists, including three-time finalists Chino y Nacho, urban star Daddy Yankee two-time finalists La Original Banda El Limón de Salvador Lizárraga.
Christian Riehl (left), Telemundo's VP of Production/Entertainment TV and Tony Mojena, executive producer of the Billboard Latin Music Awards and Telemundo morning show "Levántate." (Photo: Leila Cobo)
"The Billboards are the true radar of what happens in the music world," said Yankee. "This is our true measure."
The Billboard Latin Music Awards cap off the 23rd annual Billboard Latin Music Conference presented by State Farm and taking place on April 23 - 26 at the JW Marriot Marquis in Miami, Florida. For information and registration, visit www.billboardlatinconference.com.
Privately, Yankee said he is soon launch his new El Cartel Tequila as well as his Prestige headphones, made by Section A.
The atmosphere was festive at the studios, with cappuccinos and lattes served along with breakfast.
Mayna Nevarez, president of PR/marketing firm Nevarez Communications, was there with clients Daddy Yankee and Chino y Nacho. (Photo: Leila Cobo)
Chino y Nacho manager Pablo Villalobos said his clients are preparing a 21-date U.S. tour in May. The duo will likely play theaters, but final details are being ironed out.
Members of La Original Banda El Limón, meantime, took advantage of the announcement to promote their new music in Miami.
In addition to the finalists, for the first time, Telemundo announced a handful of artists already confirmed to perform at the show. They include Juanes - who will premiere his new single - Jenni Rivera and Yankee.
Levántate host Omar Germenos announces the finalists to the Billboard Latin Music Awards. In the background, a remote feed with finalists Alexis & Fido. (Photo: Leila Cobo)
In a satellite interview, top finalist Don Omar also confirmed he would be performing at the show, which will air live April 26 on Telemundo from the BankUnited Center in Miami.
Daddy Yankee speaks with the press in Telemundo Studios. (Photo: Leila Cobo)