Backbeat: Jenni Rivera Premieres 'I Love Jenni' Season Two At Party With Gerardo Ortiz, mun2 Execs
Backbeat: Jenni Rivera Premieres 'I Love Jenni' Season Two At Party With Gerardo Ortiz, mun2 Execs

rivera Regional Mexican singers Jenni Rivera and Gerardo Ortiz at the launch party for Rivera's "I Love Jenni" reality program at My House in Hollywood. (Photo: Arnold Turner)

Regional Mexican singer Jenni Rivera capped off the premiere party of the second season of her reality show "I Love Jenni" by saying one word about where she's at in life.

"Satisfied," Rivera said as she held hands with her husband Esteban Loaiz while she took time to greet her fans, friends and family during a night to celebrate the return of her successful program.

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Rivera, who will be featured in a Q&A at the Billboard Latin Music Conference & Awards in April, has every reason to be happy as the entertainer returns to her top-rated reality program on March 4 (9 p.m./8c).

flavio The second season of the hit reality series "I Love Jenni" brought out many including (L-R) Shari Scorca, director, programming, mun2 and executive producer, "I Love Jenni"; Pete Salgado, executive producer, "I Love Jenni"; Jenni Rivera; Diana Mogollon, general manager, mun2; and Flavio Morales, senior vice president, programming and production, mun2. (Photo: Robson Muzel/mun2)

Attending the launch of the show were Shari Scorca, director, programming, mun2 and executive producer, " I Love Jenni"; Pete Salgado, executive producer, "I Love Jenni"; Diana Mogollon, general manager, mun2; and Flavio Morales, senior vice president, programming and production, mun2.

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Other attendees included Del Records' recording artist Gerardo Ortiz, his manager Angel Del Villar and Grammy-winning artist Chris Perez, who was in Los Angeles to promote his new book "To Selena with Love."

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During the show's second season, cameras follow Rivera (also an executive producer of "I Love Jenni") as she navigates through her career including her first feature film debut in "Filly Brown." The film, which also features Gina Rodriguez, Lou Diamond Phillips and Edward James Olmos, premiered in January at the Sundance Film Festival in Park City, Utah, where Rivera showed up to support the project.

justino "I Love Jenni" star Jenni Rivera takes time out to hang with Billboard's Justino Aguila, associate editor of Latin and special features. Rivera's reality show premiere's March 4 on mun2. (Photo: Arnold Turner)

Episodes of "I Love Jenni" appear on cable network mun2 in addition to video on demand (VOD) on Comcast and Time-Warner cable operating systems.

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The Billboard Latin Music Conference & Awards, presented by State Farm taking place April 23-26, 2012 at the JW Marriott Marquis, Miami. Registration is open now. Register by March 9th for the Early Bird Rate and save $175. Visit BillboardLatinConference.com for details.