mobb execs The Mob (L-R): Fluent President Mathew Conlin, Prodigy and Havoc of Mobb Deep, and Fluent CEO Ryan Schulke pose outside the venue. (Photo: Toni Wallace)

Fluent Inc. is a universal performance marketing network that enables publishers, advertisers, and developers to more effectively reach, target, and engage with consumers through their proprietary web and mobile ad serving technologies. Fluent hosted the Maria Maria Mobb Deep event in order to launch its new product MobFlow, which will serve as Fluent's mobile and in-app ad solution. What makes Fluent and MobFlow unique is that its platform is completely performance based, meaning that it is now possible for advertisers and publishers to pay only for meaningful user interactions and experiences, not just clicks.

fluent Conlin and Schulke repping Fluent at the Mobb Deep performance. (Photo: Toni Wallace)

Launched in August 2010, Fluent is a rare breed in the tech community. It is a 100% bootstrapped start-up that in just one short year has already grown 850% to $40M in revenue. It has an impressive client roster which includes the likes of Pandora, Livemixtapes.com, Anheuser Busch, and Procter and Gamble, and is also in the process of expanding its operations overseas into China. When Billboard.biz asked Fluent's CEO Ryan Schulke and President Matthew Conlin what makes them unique, they said "the flexibility of the Fluent platform, the ability to intelligently target ads, and that the Fluent team always puts its customers first."

Schulke and Conlin, longtime Mobb Deep fans, were not only thrilled with the event, they were grateful for the SXSWi community support and the clear fan enthusiasm for Mobb Deep and the occasion. Check out a few photos from the evening.

mikey DJ Mikey Millions warming up the crowd. (Photo: Toni Wallace)

mobb deep
Prodigy and Havoc of Mobb Deep. (Photo: Toni Wallace)

ice sculpture
(Photo: Toni Wallace)