lotus Flying Lotus spins at the Turntable.fm party that had fans lined up around the block for hours. (Photo Courtesy of Turntable.fm)

Turntable.fm's party at the ND at 501 Studios featuring Flying Lotus and AraabMuzik was the hottest thing on a Saturday night filled with tech meetups and a handful of music performances.

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A line had already formed outside the venue at 2pm, said Turntable.fm digital publicist Russell Ward of digital marketing agency the Confluence . By the 8pm door time, a line with hundreds of people had snaked down the corner and made its way down East 6th St. Ninety minutes later the line had lost only a few people. If you were on the RSVP, you might have gotten in. Badge holders could get in with some effort, and it seemed like a crap shoot for everybody else.

Flying Lotus + turntable.fm + SXSW + Pepsi + Intel from Turntable.fm on Vimeo.

The long line was due to both Turntable.fm's popularity and the lineup of DJs. This wasn't a mild tech meetup or subdued startup happy hour. This party was definitely all about the music. Presented by Pepsi and powered by Intel, the party featured Flying Lotus, AraabMuzik, Deejay Theory, Upper West and Brenton Duvall. The familiar glow of smartphones was surprisingly absent given the occasion.

Araabmuzik + Turntable.fm + SXSW + Pepsi + Intel from Turntable.fm on Vimeo.

People Billboard.biz ran into at the show were: Turntable.fm co-founder Seth Goldstein; musician Luc Reynaud (of Luc & the Lovingtons) and his manager, Jeremiah Alexis, also known as the Urban Nomad ( check him out on YouTube); Jessica Meehan, digital director at Mick Management; Justin Levenson, Manager, Licensing Operations at SESAC; Mat Whittington of C3 Artist Management and Jon Romero, new media marketing at Vector Management.

turntable Turntable.fm co-founders Seth Goldstein (left) and Billy Chasen. (Photo Courtesy of Turntable.fm)