The Blake Cake: Blake Shelton's cake that he received for hitting the 1 million followers mark on Twitter. (Photo: Warner Nashville)
Blake Shelton's career is on a sharp, upward trajectory, what with his current role as a coach on NBC's "The Voice" alongside Cee-Lo Green, Christina Aguilera and Adam Levine, his current album Red River Blue still sitting at no. 10 on the Country Albums chart after 39 weeks (it hit no. 1 on the Billboard 200 last year), and most recent single "Drink on it" at no. 39 on the Hot 100 and no. 2 on the Hot Country Songs charts, all on top of his recent win for Male Vocalist of the Year at this year's Academy of Country Music Awards.
But none of those accomplishments has ever awarded Shelton with a cake (at least, not that we've heard of). Instead, it's Shelton's social media prowess that allowed him that honor, as he received a Twitter-themed cake for passing 1,000,000 followers on the site in February.
(Left to right): Jeremy Holley (VP Consumer & Interactive Marketing, Warner Music Nashville), Brooke Primero (SVP, Publicity & Marketing, Academy of Country Music), Blake Shelton, Lisa Lee (SVP, Creative & Media Production, Academy of Country Music), Justin Luffman (Director, Online Marketing, Warner Music Nashville), Tree Paine (VP, Publicity, Warner Music Nashville) (Photo: Warner Nashville)
The cake, topped with Twitter's bird logo and covered in congratulatory edible hashtags, was delivered to the offices of his label Warner Music Nashville Feb. 21. Present at the Warner Nashville office that day were Warner Nashville's Jeremy Holley (VP, Consumer & Interactive Marketing), Justin Luffman (Director, Online Marketing), and Tree Paine (VP, Publicity); and the Academy of Country Music's Brooke Primero (SVP, Publicity & Marketing) and Lisa Lee (SVP, Creative & Media Production).
"I'm probably too comfortable talking to my fans on Twitter," laughed Shelton, whose followers have blossomed to 1.42 million since. "It's just a way to say something ridiculous."
(Photo: Warner Nashville)