serrano (L-R) Jose Serrano of Latin Power Music, Victor Gonzalez, president of Universal Music Latin Entertainment, and artist America Sierra hang out at the Billboard Bash at the Billboard Latin Music Conference. (Photo: Michael Seto)

The Billboard Bash, presented by State Farm, brought together members of the music industry to celebrate music with special performances by DJ Juan Magan and Elvis Crespo.

Leila Cobo, Executive Director, Latin Conent & Programming at Billboard, also presented several industry awards to top industry achievers such as Sony and Universal, among others.

borja (L-R): John Sosa, director of integrated marketing for Telemundo; Borja Perez, VP of integrated solutions and digital media, NBC/Telemundo; Charles McCullough, Walmart/Acceso Total; and Hector Bolanos of Walmart/Acceso Total hang out at the Billboard Bash. (Photo: Michael Seto)

Some of those in attendance included Billboard publisher Tommy Page; SESAC Latina's VP of Writer/Publisher Relations J.J. Cheng; Nir Seroussi, general manager, Sony Music, U.S. Latin; Hanna Bolte, VP and Media & Talent Relations at mun2/Telemundo; Victor Gonzalez, president of Universal Music Latin Entertainment; Rogelio Salazar of Marcha Music Corp; hair stylist Christian Renait; Jose Serrano of Latin Power Music; Borja Perez, VP of integrated solutions and digital media, NBC/Telemundo; and John Sosa, director of integrated marketing, Telemundo.

The performers during the evening were headlined by DJ Juan Magan and Elvis Crespo, who performed deep into the night.

rogelio Billboard's Leila Cobo and Justino Aguilar flank Marcha Music Corp.'s Rogelio Salazar after presenting him with an award at the Billboard Bash. (Photo: Michael Seto)

juan Hair stylist Christian Renait (left) with Magic Juan. (Photo: Michael Seto)

tiger (L-R): Caption/Description: L2R: Jannette Rivera (face turned), Mega "Tu Dulcero", Rubi Collazo, Aldo "El Arquitecto, Ana Juelle, CEO, Tiger Music; and DJ Shotgun. (Photo: Michael Seto)

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