Michael Kyser (President of Black Music, Atlantic Records Group) poses with DJ D-Nice at the Warner Music Group BET Awards after party. (Photo: Johnny Nunez)
Following the 12th annual BET Awards on Sunday, which was widely regarded as a resounding success, mobs descended on several Los Angeles clubs, including the sprawling Boulevard 3, where Interscope Records held its official after party, called Haus of IGA.
With a generously flowing open bar provided by Ciroc, the night quickly turned into a carnival-esque scene marked by partygoers well oiled by the free drinks, bikini clad women playing in bubbly wading pools outside and go-go dancers on stage inside, and at least a few women working the party in elaborate face paint.
(L-R): Ginuwine, Tyrese, Michael Kyser (President of Black Music, Atlantic Records Group), Joi Pitts (SVP Marketing, Atlantic Records), and Tank pose for a photo. (Photo: Johnny Nunez)
The venue was packed to the brim with the sea of guests spilling into every corner, up onto the couches, and dangling over the balcony surrounding the main dance floor. One industry insider who attended with a client eventually left the event, characterizing it as "too ratchet."
Bad Boy and Interscope artist MGK ( Machine Gun Kelly) and Interscope's LoveRance were among the performers, and though industry guests were hard to spot in the scene, Top Dawg Entertainment president and chairman Punch was in the building, as was Bad Boy and Interscope rapper French Montana and MTV News' Rob Markman.
Kevin Liles, head of KWL Enterprises, and wife Erika. (Photo: Johnny Nunez)
Meanwhile, Warner Music Group hosted its post-award bash at the same time. Atlantic president of black music Michael Kyser and Warner Bros. co-president/CEO Todd Moscowitz welcomed invited guests to Cecconi's on Los Angeles' fashionable Melrose Avenue.
Rick Ross with Todd Moscowitz (Co-president/CEO, Warner Bros. Records), who played host for the evening. (Photo: Johnny Nunez)
With an official start-up time of 10 p.m., the party had nearly reached capacity just an hour later. Chowing down on trays of mini-pork sandwiches, pizza and bite-size desserts was a constant flow of label execs and artists including: Harrell Records chief Andre Harrell, KWL Enterprises head Kevin Liles, BET Centric award winner Common, singers Trey Songz, Tank and Brandy (who wowed the BET audience earlier during the Whitney Houston tribute), Sound Exchange director of royalty administration Sean Glover, Warner Music Group publicity execs Cara Donatto, Sydney Margetson, Roderick Scott and Glenn Fukushima, and Juliette Jones, WB senior VP of urban promotion. Accenting chatter about the awards show and the overall party atmosphere was sounds guru Stevie J.
Andre Harrell greets Tank and Tyrese. (Photo: Johnny Nunez)