Backbeat: Lil Wayne, Jimmy Iovine, Luke Wood, Dr. Dre at Beats By Dre VMA Party
Backbeat: Lil Wayne, Jimmy Iovine, Luke Wood, Dr. Dre at Beats By Dre VMA Party

beats (L-R): Dr. Dre, Interscope head Jimmy Iovine, president/COO of Beats Electronics Luke Wood, and Lil Wayne (front). (Photo: Lester Cohen)

He may have worn his just-launched signature bright red Beats By Dre headphones for the entirety of the MTV Video Music Awards, but Lil' Wayne's ears were open at the Cash Money/Beats By Dre afterparty at PlayHouse in Hollywood, where DJ Stevie J and DJ Drama spun Cash Money hits and artists like Rihanna for Wayne, Cash Money co-founders Bryan "Birdman" Williams and Ronald "Slim" Williams, Interscope chief Jimmy Iovine, Wiz Khalifa, LMFAO's SkyBlu, Beats Electronics president Luke Wood, VP of Marketing Omar Johnson and a myriad of reality TV stars along with artists like French Montana, Mateo and Machine Gun Kelly, and of course Dr. Dre himself.

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The stage in the two-story room was lit mostly by a giant red "b" for the beats logo, making it hard to see all the onstage action -- but that wasn't where the comely crowd was looking anyways, as the bottle service flowed and the bumping and grinding continued.

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wayne Outside the launch of Lil Wayne's line of Beats By Dre headphones. (Photo: Lester Cohen)

Despite the fire marshall's watchful eye, the crowd was bumping all night, with cage-dancing girls flanking the bar and an uploadable photo booth among the distractions in the packed room -- which, thankfully for anyone looking to get a word in with the security-flanked Lil' Wayne, didn't also include a pair of headphones.

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stage The whirlwind scene from the crowd. (Photo: Jeff Miller)

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Lil Wayne poses with Dr. Dre. (Photo: Lester Cohen)

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crowd Lil Wayne greets a friend while walking through the crowd. (Photo: Jeff Miller)

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