Backbeat: Martin Solvieg, Big Beat Label Team, Headbands Hit Electric Zoo
Backbeat: Martin Solvieg, Big Beat Label Team, Headbands Hit Electric Zoo


The Big Beat label team at Electric Zoo clad in matching "Smash" headbands in homage to Martin Solveig's latest album. From right: Blake Foster, Digital Marketing Coordinator: Liz Miller, General Manager; Jordan Frazes, Publicity Manager; Maridi Nalle, Marketing Director; Natalie Dodge, Label Assistant; Marisa Illo, Marketing Assistant. (Photo: Rodolfo Lamaestra, www.emortal.co)

Electric Zoo was back at NYC's Randall's Island for the fourth straight year with bigger and better stage setups, including a 3D tent where A-Trak, Steve Aoki and Diplo played headlining sets throughout the weekend, and a wide variety of industry insiders and VIP's hung-out each day.

Jesse Kirshbaum, CEO of Nue Agency, was spotted backstage on Friday before heading to Philadelphia to see Wale (one of NUE's clients) play the Jay-Z curated Budweiser Made in America Festival.

Tyler and Cameron Winklevoss, the twins of Facebook litigation fame but also co-founders of ConnectU, were seen in the VIP section and later in the backstage artist's lounge chatting with Aurelia Group's Founder and CEO, Lainie Copicotto. 12th Planet (a.k.a. John Dadzie), a Los Angels-based dubstep producer and DJ, was spotted speaking with publicist Lydia Fong (who is also part of the Electric Zoo publicity team), Stevie Benanty of Dada Life's management.

Tangled Up In Blue: Martin Solveig DJing at Electric Zoo with headband. (Daniel Zuchnik/Getty)

Saturday brought a fresh crew of DJ's and VIP's including French electronic music DJ Martin Solveig who arrived to Electric Zoo straight from the airport and was quickly hustled to the press tent for interviews before playing in the Hillside Arena. The entire Big Beat crew was out in attendance during the festival for Martin's set with headbands (see photo above) based on his "Smash" album (below).

The headband inspiration: Martin Solveig's Smash album.

Also seen: Stevie Benanty and Toby Benson from Complete Control Management, Sean Miyashiro, Creative Director - Recreation Worldwide, Josh Neuman, CEO - Complete Control Management and Recreation Worldwide, and Justin Kleinfeld of Rephlektor PR.

Swedish electro house duo Dada Life wore their tourist status on their knob-twiddling sleeves and actually left the fest right after their set to hit the world famous Katz's Deli on Manhattan's Lower East Side. Word was they had been trying to eat there on past NYC trips but the timing never quite worked out.