rihanna, anti album

Rihanna at her artwork reveal for ANTI on Oct. 7, 2015 in Los Angeles.  

Christopher Polk/Getty Images for WESTBURY ROAD ENTERTAINMENT LLC

After unleashing her long-awaited eighth studio effort Anti on Samsung and Tidal, Rihanna has already racked up a million downloads in less than 14 hours since its release.

"1 MILLION in under 15 hrs!!!! NAVY R die!!!! Thank u to all my fans and @samsungmobileus," she tweeted in celebration.

What Should Be The Next Single Off Rihanna's 'Anti'? Vote

The pop star's Anti rollout included ANTIdiaRy, a Samsung partnership that offered download codes for fans to venture through different rooms on the road to the LP's release. The same day she debuted her Drake-assisted single "Work," she released the set on the Jay Z-powered streaming service Tidal, dishing out a limited number of complimentary download codes that were instantly redeemed.

No stranger to breaking records, Rihanna was named the top-selling digital artist of all time after selling 54 million albums and 210 million digital tracks worldwide. 

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A deluxe version of Anti, which includes three new songs, will be available on Jan. 29.