SiriusXM has tapped a young radio programmer who has been a rising star in the country format in recent years to lead its Nashville operations. J.R. Schumann will join the company Dec. 28 in the role of senior director, country programming. He will be based at the company’s office and studio complex inside Nashville’s Bridgestone Arena.
In his new role, Schumann will oversee the satcaster’s country and Christian programming, as well as the Elvis Radio channel. He will report to Steve Blatter, SiriusXM’s senior vp and general manager, music programming.
Schumann is currently operations manager for Cumulus Media’s Dallas cluster, where he also handles PD duties for country stations KSCS and KPLX. He joined Cumulus in early 2014. Previous programming positions include country stations WWKA Orlando, Fla.; KYKX Tyler, Texas; and KIXB El Dorado, Ark. He has also worked in on-air positions at WZZK Birmingham, Ala., and KIXX Victoria, Texas.
He succeeds John Marks, who exited the company in September and joined Spotify a few weeks later as head of global programming for country music.
Schumann tells Billboard, “I’ve had the great fortune of working with some of the best staffs and greatest brands in our industry, and to now be able to add SiriusXM to that list is beyond exciting. Satellite radio is obviously a different animal that terrestrial radio, but in the end, it's about creating a great product. SiriusXM is basically, the largest market in the United States, and that's my approach to this job. And the fact that our listeners pay, I believe, adds to the level of responsibility we have back to them.”