Beyonce earns the highest debut on the weekly Billboard + Twitter Top Tracks chart dated Dec. 6, after releasing her music video for “7/11” on Nov. 21.
The clip was announced via a post on her Instagram account, which received nearly a million likes as of Nov. 26. The stripped-down video — which shows Beyonce and her dancers goofing around in hotel rooms — sends the song to a No. 3 debut on the Top Tracks chart.
The buzzy video also causes Beyonce to go 7-5 on the Social 50 chart, thanks to the 37 percent increase in reaction across the social platforms she used to promote the new single. On Twitter alone, she was mentioned more than 1.9 million times in the week ending Nov. 23, according to Next Big Sound, as consumers shared news of the new video. “7/11,” along with another new song, “Ring Off,” were released as a part of the deluxe reissue of her self-titled album on Nov. 24.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Another interesting debut on the weekly Billboard + Twitter Top Tracks chart is “Intro” by Ariana Grande. It’s a bit strange that the lead-in to the pop singer’s second album My Everything would chart, but it becomes the list's second-highest debut at No. 13 thanks to a tweet from Sam Smith who said “I’ve literally listened to the intro 100 times!”
Ariana Grande, who has a notable week on the social charts herself, of course responded in kind.
Grande moves 3-1 on the Social 50, taking the No. 1 spot for the second time, thanks to some shared affection with boyfriend Big Sean. The duo made headlines after Grande posted a picture to her Instagram on Nov. 22 of the two of them kissing. The photo caused a 176 percent rise in reaction across Instagram and Twitter. Furthermore, Big Sean experiences a 46 percent rise across those same two metrics for the week, causing him to re-enter the Social 50 at No. 32.
As for the rest of the Social 50 top 10, One Direction (which has eight songs on the new Top Tracks chart) ascends 5-2 after adding more than 420,000 fans across Facebook, Instagram and Twitter in the wake of the release of their fourth studio album, Four. Miley Cyrus climbs 4-3 over Justin Bieber who falls (1-4) along with Taylor Swift (2-6) and Selena Gomez (6-7). Closing out the top 10 are Nicki Minaj (11-8), Wiz Khalifa (19-9) and Katy Perry (13-10).