7UP, Heineken, L’Oreal Paris, Las Vegas and McDonald's will all return as official sponsors of the upcoming 15th annual Latin Grammy awards. In addition, Buchanan’s Scotch Whisky comes in for the first time as the official spirit sponsor while Neutrogena debuts as the official skincare partner.
Verizon returns as the official wireless provider of the awards and Walmart will once again be the official retailer.
On the media end, Univision Radio will broadcast exclusive content, Claro Música will be the official sponsor in Latin America and, as in previous years, TNT will broadcast the awards in Latin America Nov. 20.
Gucci Timepieces & Jewelry will be the presenting sponsor of the Person of the Year tribute gala that takes place Nov. 19.
Many of the Latin Grammy sponsorships are multi-tiered. The 7UP sponsorship, for example, includes not only the Latin Grammy Awards but also ancillary events like the Latin Grammy Street Parties, the Latin Grammy Acoustic sessions and the Person of the Year gala.
Likewise, Buchanan’s sponsorship is equally broad, including the awards shows, the official after party and the Person of the Year gala.
The 15th annual Latin Grammys will air live on the Univision network Nov. 20 from the MGM Grand Garden Arena in Las Vegas.