WME board member Peter Grosslight died today after a yearlong battle with pancreatic cancer, The Hollywood Reporter has learned. He was 68.
A 20-year veteran of the agency, Grosslight was most recently its Global Head of Music. He joined the William Morris Agency in 1992 when it acquired Triad Artists, the company he founded in 1974 under the name Regency Artists.
Grosslight's clients included Joan Baez,Charlotte Church, The Eagles, Whitney Houston, Journey, Luis Miguel, Tom Petty, Brian Setzer and Carly Simon. At Triad he put together TV music specials that starred artists including Tina Turner, Roy Orbison, Steve Winwood and Bruce Willis. He also handled American rights for overseas program such as the U.K.'s Prince's Trust concerts as well as Nelson Mandela's birthday celebration. And Grosslight spearheaded his boutique agency's business ventures, including its investment in Lollapalooza's international expansion.
At William Morris, Grosslight continued his specialty in international booking, establishing the agency's music operations in London and strengthening its presence abroad.
“Peter was a true gentleman, whose generosity and unique sense of humor will be deeply missed," WME co-CEOs Ari Emanuel and Patrick Whitesell said in a joint statement. "He was a pioneer in our industry and represented some of the greatest performers of our time. In addition to being a tremendous agent, he served as a valuable mentor to many of us. It was a privilege to work with him.“
After Grosslight was diagnosed with pancreatic cancer last June, he organized The Lustgarten Foundation's Jan. 13 gala A Night At The Forum. The event, which featured performances by The Eagles, Baez, JD & The Straight Shot and remarks by Dr. James Watson, raised nearly $13 million for pancreatic cancer research. Grosslight's family has requested donations to The Lustgarten Foundation in his memory in lieu of flowers.
The Los Angeles native loved the outdoors, particularly golfing, fishing and shooting. He attended UC Berkeley and graduated from UCLA Law. Grosslight is survived by his wife, Carolyn, and their children,Samantha and Charlie.