No. 1
JULIE GREENWALD

Chairman/COO, Atlantic Records Group

NEW TALENT, NEW MEASURES

atlanticrecords.com
@atlanticrecords

“My job is never boring, because even the way we measure success now is changing every day,” Atlantic Records Group chairman/COO Julie Greenwald says. “We look at Facebook, Twitter, YouTube views, Shazam pickup, merch and the development of the artist’s touring profile as all part of the mix now.” Yet for Greenwald—the highest-ranking female executive at a U.S. record company—the thing that gets her up in the morning remains discovering new talent. “It’s what keeps our company healthy,” she says. Atlantic had no shortage of artist success stories in 2013. Current total album sales for Ed Sheeran’s 2011 debut, +, reached 722,000 units this year, according to Nielsen SoundScan, as the release peaked at No. 5 on the Billboard 200 and Sheeran played headlining dates at New York's Madison Square Garden. Wale’s first album for Maybach/Atlantic, The Gifted, was his first No. 1 (after Greenwald worked to bring Rick Ross’ Maybach Music Group to the Atlantic family). This year’s Grammy Awards brought victories for such Atlantic Group acts as fun., Halestorm, Skrillex and Zac Brown Band. Billboard Rising Star honoree Janelle Monáe hit No. 5 on the Billboard 200 with The Electric Lady and K. Michelle made a surprise No. 2 debut on the chart with Rebellious Soul. For 2014, Greenwald’s looking forward to Hunter Hayes having another big year, the return of Young the Giant and the rise of alternative act Twenty One Pilots. But the new year will start with a celebration of the talent of Bruno Mars, whose Unorthodox Jukebox has sold 1.8 million units, boosted by his show-stopping performance at the Grammys. Look for Greenwald to be among those cheering Mars on when he performs at the Pepsi Super Bowl Halftime Show on Feb. 2. —Yinka Adegoke

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