No. 4
JULIE SWIDLER

Executive VP of business affairs/general counsel, Sony Music Entertainment

A YEAR OF NEW DEALS

sonymusic.com
@sonymusicglobal

“It’s been an unusually busy year for me—in a good way,” Julie Swidler says. Sony Music Entertainment’s executive VP of business affairs/general counsel is a deal-maker for her company, and she’s been extra busy because more people outside of the music business recognize what Sony has to offer. “We’re able to tell them how music has increased the value of their business, and show them how,” Swidler says of talks with new partners, from tech start-ups to brands. Meanwhile, Swidler’s year has also been about consolidating Sony agreements with the likes of dance label Ultra and a label partnership with producer Salaam Remi. She’s also excited about Astronauts Wanted: No Experience Necessary—Sony’s partnership with former MTV boss Judy McGrath. “It’s like an MTV for today, with a lot of different content for different formats,” says Swidler, who reports to Sony Music Entertainment chairman/CEO Doug Morris. “The most important thing we do is work with very creative people who nurture talent and come up with new music that people want to listen to. This is Doug’s vision for the company.” —Yinka Adegoke