No. 13
JENNIFER BREITHAUPT

Senior VP of entertainment marketing, Citi

DRIVING INTERACTION

citiprivatepass.com
@citiprivatepass

Jennifer Breithaupt thought 2012 was an exceptional year for Citi’s Private Pass program, with exclusive presale tickets sold to 51 of the top 100 tours, and a record of nearly $19 million in ticketing revenue from a single tour’s presales (Madonna). But 2013 has brought even more record growth, including ticket sales for 58 of the top 100 tours and presale records of $20 million in revenue for both the Rolling Stones’ 50 and Counting tour and Justin Timberlake and Jay Z’s Legends of the Summer stadium run. “Over 60% of Citi customers are spending on music in the U.S. alone,” Breithaupt says, “and next year we’re going to have a new focus on more opportunities to merge categories like music and sports, or culinary events with music.” New partnerships include Katy Perry’s Prismatic tour, Lady Gaga’s series of concerts to close New York’s Roseland Ballroom and Billy Joel’s open-ended monthly shows at Madison Square Garden. Breithaupt will continue looking for ways to get artists more involved with cardmember events, from a preshow Q&A with Perry and fans at the Hollywood Bowl to the Stones’ Private Pass app (a two-year program). “We want to continue to find ways for fans to interact with their favorite artists when they’re off the stage,” she says. —Andrew Hampp

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