No. 17
EMMA BANKS & MARLENE TSUCHII

Agents, Creative Artists Agency

GLOBAL REACH

caa.com

Creative Artists Agency agents Emma Banks and Marlene Tsuchii this year share a spot on Billboard’s list of top female executives and both have been key to the growth of international business for CAA. Banks, working with Mike Greek at CAA’s offices in London, has been instrumental in building global fan bases for acts including Katy Perry, Red Hot Chili Peppers and Florence & the Machine. Banks oversaw Perry’s California Dreams world tour and is currently plotting the artist’s next run. Banks has also been a driving force behind the Chili Peppers’ first tour in five years, which began in 2011 and was extended to meet demand, spanning more than two years. In addition to routing tours for Neil Finn, Stone Sour and Jason Mraz, Banks is finding nontraditional plays for electronic trailblazer Kraftwerk and plotting the next tour for Arcade Fire. On the artist development side, clients include New Zealand breakout Lorde, Robert DeLong and Raleigh Ritchie. “What makes me happy is to see the success of the CAA London office generally,” she says. “We have had our best year ever, and 2014 looks even better.”

Tsuchii is based in Los Angeles but has worked on international tours for clients including the Chili Peppers, Phoenix, Two Door Cinema Club, Beck, Daft Punk, Tool, Air, the Stone Roses, Foo Fighters and Tenacious D. Tsuchii has also been the guiding force in CAA’s international comedy touring success, overseeing the strategies for Flight of the Conchords, Russell Peters, Jeff Dunham, Sarah Silverman, Tracy Morgan, Chelsea Handler, Gabriel Iglesias and Tim & Eric. Notably, this year Tsuchii led the strategy for Justin Bieber’s 30-date international tour; booked Eminem’s sold-out Olympic Stadium show in South Korea, along with his upcoming stadium tour in South Africa, Australia and New Zealand; and oversaw Eminem and Kanye West’s introduction to audiences in the Middle East. On the sponsorship front, Tsuchii recently brokered a deal for Beck with Lincoln Motors to launch the auto company’s “Hello, Again” series. “My longtime client Beck reimagined David Bowie’s ‘Sound and Vision’ [through] a visual and sonic masterpiece for Lincoln,” she says. “It exemplified his genius, and I was proud of what we accomplished as a team.” Another 2013 highlight? “Seeing Phoenix, who I have represented since 1999, break through and headline Coachella.” —Ray Waddell