No. 29
ANYA GRUNDMANN

Director/executive producer. NPR Music

VIDEO FUELS THE RADIO STAR

npr.org/music
@npranya

If there was any doubt that NPR Music has moved beyond its roots in radio, it came when the network doubled down on online video in 2013 under director/executive producer Anya Grundmann. The music discovery platform streamed live from clubs, made “Field Recordings” with artists in their natural habitat, dabbled with documentaries and continued its “Tiny Desk” concert series. That resulted in a 50% increase in video engagement, according to the network. Grundmann also ratcheted up the core radio network, which reaches 23 million weekly listeners, according to Nielsen. She doubled the number of music features on NPR news programs and made more network programming available to affiliates, such as an Oct. 28 live Arcade Fire performance that aired on 23 stations the night before the band’s new Reflektor album arrived. It’s part of a more porous distribution model, where programming flows out from the network to affiliates or the other way around. “Metropolis,” the Jason Bentley-hosted electronic music show from KCRW Los Angeles, will be distributed digitally on NPR Music. There’s more podcasting, too. “Heavy Rotation” leverages public radio tastemaker hosts while “Microphone Check” takes the pubcaster into the world of hip-hop. “We’re the national, multigenre music-discovery platform,” Grundmann says, “and we’re reaching places where this network hasn’t gone before.” —Paul Heine

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