Morning Fix: Is Twitter the Next Friendster?; Eminem's 'MMLP2' Marketing Juggernaut; Viacom, Twitter Partner with Cosmetics Firm

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BUSINESS MATTERS: TWITTER SHARES SOAR, BUT IS IT ALL HYPE - OR THE NEXT FRIENDSTER?

Twitter's debut on the New York Stock Exchange was so successful that "bubble" was a commonly heard word on Thursday. The closing price of $44.90, about even with the opening price of $45.10 but below the day's high of $50.90, gives the micro-blogging service a market valuation of $25.13 billion. If that number seems astronomically high, consider the service may be losing momentum with its younger users and, unlike Facebook when it went public, hasn't yet turned a profit.
Billboard.biz


EMINEM'S 'MMLP2' MARKETING JUGGERNAUT: TAPPING 'CALL OF DUTY,' BEATS, ESPN TO HELP SELL 750K ALBUMS

In this excerpt from this week's cover story on Eminem and his just-released "Marshall Mathers LP 2," Reggie Ugwu takes a look at the positioning and strategizing behind the launch of Eminem's first record in six years, including a far-reaching agreement with Activision for its "Call of Duty" series, as well as "Saturday Night Football" and much more.
Billboard.biz


VIACOM, TWITTER SIGN UP COSMETICS FIRM FOR EUROPEAN SOCIAL MEDIA VIDEO AD CAMPAIGN

Cosnova's Essence brand will deliver "shareable branded video content" leading up to and during the awards show on Sunday. 
Billboard.biz


MARIAH CAREY HITS NEW HIGH ON SOCIAL 50 CHART

The Halloween holiday helps Mariah Carey hit a new peak on the Social 50, as a photo of the diva’s children sparks her re-entry at No. 24.
Billboard.biz


JOHN LEGEND, SAMSUNG ALIGN FOR TOUR DATES, SOCIAL MEDIA PARTNERSHIP (EXCLUSIVE)

John Legend has teamed with Samsung for a series of five concerts on his Made to Love Tour this month, beginning with Sunday’s (Nov. 10) show in Chicago, for the Legend and Samsung Galaxy Note 3 and Galaxy Gear fan sweepstakes.
Billboard.biz


M-PHAZES SIGNS GLOBAL DEAL WITH UNIVERSAL PUBLISHING

On the heels of scoring a breakthrough credit on Eminem’s latest album, Australian hip hop artist, songwriter and producer M-Phazes has signed an exclusive global deal with Universal Music Publishing Group Australia.
Billboard.biz


DEBORAH EVANS PRICE WINS CMA MEDIA ACHIEVEMENT AWARD

Acclaimed freelance journalist and author Deborah Evans Price has been feted with the 2013 Country Music Assn (CMA) Media Achievement Award.
Billboard.biz


GAIL MITCHELL'S R&B/HIP HOP BRIEFS: KASHIF ROYALTY AUCTION, TALIB KWELI LAUNCHES STATION, JENNIFER HOLLIDAY RETURNS

The Royalty Exchange will be conducting an auction of royalties from the catalog of noted singer/songwriter/producer Kashif. The week-long auction opens tomorrow (Nov. 8) at noon ET and concludes Nov. 15 at 2 p.m. ET.
Billboard.biz


TWITTER DID EVERYTHING RIGHT TO AVOID FACEBOOK'S IPO WOES

As Twitter Inc's <twtr.n> chief financial officer planned the company's initial public offering this year, he had one overriding goal: to avoid becoming the next Facebook Inc <fb.o>.
Business Insider


ONE DIRECTION WRITER SIGNS EXCLUSIVE WORLDWIDE AGREEMENT WITH UNIVERSAL PUBLISHING

Julian Bunetta, co-writer and producer of multiple One Direction hits, including Best Song Ever and Story of My Life, has signed an exclusive worldwide music publishing agreement with Universal Music Publishing Group.
Music Week


COMMERCIAL BRANDS BOOSTING BRITISH MUSIC INDUSTRY

UK brands invested more than £100 million last year in the British music industry. The figure was up by 6% compared to 2011, according to the latest figures from PRS for Music.
BBC


MTV EMAS PRODUCER DISCUSSES SHOW PLANS, MILEY CYRUS, HOST REDFOO

Viacom's MTV is set to pull out all the stops on Sunday when it puts up the 20th edition of its Europe Music Awards, which have become the biggest event of the year outside the U.S. for the entertainment company.
THR


DAVE GROHL PRODUCING ZAC BROWN BAND'S NEW ALBUM

Dave Grohl remains busy as ever. As Foo Fighters gear up for their live return, not to mention a new studio album, the Eighth Wonder of the World has been seen working with Joan Jett, Ghost B.C., and RDGLDGRN. He’s also teamed with Jack Black and Val Kilmer to form Sweetriver and the Huckleberry Dogs. Now, for his latest left-field collaboration, Grohl has been recruited by country powerhouse the Zac Brown Band to produce their new album.
Consequence of Sound


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