Morning Fix: Apple's Strategy for iTunes Radio's Launch; Katy Perry and Pepsi Team on Song Debut; Luke Bryan Debuts at No. 1

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BEHIND APPLE ITUNES RADIO’S LAUNCH STRATEGY

Don't expect a soft launch for iTunes Radio. Apple has lined up blue chip advertisers for its upcoming launch next month of iTunes Radio, according to an Ad Age report. McDonald’s, Nissan, Pepsi and Procter & Gamble were named as advertising partners already on board. In addition, the launch appears to be timed for maximum exposure.  
Billboard.biz


KATY PERRY TEAMS WITH PEPSI, MTV TO DEBUT NEW 'PRISM' SONG

The soda brand is working with Katy Perry to debut a song from her upcoming album “Prism” (due Oct. 22) by partnering with MTV and the Video Music Awards for a tweet-to-unlock campaign. 
Billboard.biz


LUKE BRYAN'S 'CRASH MY PARTY' DEBUTS AT NO. 1 ON BILLBOARD 200

The country star's new album sold slightly fewer than 528,000 copies in the week ending Aug. 18. It's Bryan's second No. 1, following the compilation "Spring Break… Here to Party," which also opened atop the list earlier this year.
Billboard.biz


OP-ED: WHY BRANDS, BANDS AND EVERYONE ELSE NEED TO ADAPT TO 'INTIMATE' SOCIAL MEDIA (FROM THE MAGAZINE)

Out of the top 100 Twitter accounts with the most followers, there's not a single consumer product brand. Interestingly, the bulk of those accounts belong to musicians.
Billboard.biz


FRITZ RAU, GERMAN MUSIC PROMOTER MICK JAGGER DUBBED 'EVERYONE'S FAIRY GODFATHER,' DEAD AT 83

German concert biz impresario Fritz Rau, a highly respected German promoter, has died at the age of 83 in Kronberg, near Frankfurt. Over the past 50 years Rau organized concerts for acts such as the Rolling Stones, the Yardbirds, Cream, Jimi Hendrix, Led Zeppelin, Joan Baez, Tina Turner, Michael Jackson, Charles Aznavour, David Bowie and Freddie Mercury.  
Billboard.biz


EDDIE 'PIOLIN' SOTELO, MLB DEALS BOOST SIRIUS XM OUTLOOK

Lazard Capital Markets analyst Barton Crockett in a bullish report has lauded satellite radio giant Sirius XM Radio for a couple of recent "serious content upgrades."   
Billboard.biz


ROSS ON RADIO: OF PLAIN FOLKS, ELECTRONIC FOLK MUSIC, AND MORE

Sean Ross shares a number of observations based on the current hits.   
Billboard.biz

 


FACEBOOK LEADS AN EFFORT TO LOWER BARRIERS TO INTERNET ACCESS

About one of every seven people in the world uses Facebook. Now, Mark Zuckerberg, its co-founder and chief executive, wants to make a play for the rest — including the four billion or so who lack Internet access.
New York Times


SONY/ATV'S GUY MOOT ON THE EMI MERGER AND LIFE AT THE NEW MARKET LEADER

It’s been a year since the deal that brought the Sony/ATV and EMI catalogues under the same publishing roof – and saw Guy Moot appointed managing director, UK and president of European Creative for the combined company.
Music Week


VEVO'S APPLE TV APP COULD ARRIVE THIS WEEK IN ONGOING TELEVISION PUSH

Both applications will reportedly provide access to on-demand music videos and a new 24-hour-a-day channel of original content. Vevo's new TV push, with bigger plans to launch separate channels on cable TV, follows previous tablet and smartphone efforts on iOS, Android, and Windows 8.
The Verge


HOW ASHAMED SHOULD YOU FEEL ABOUT USING SPOTIFY?

The image of wide-eyed young musicians having their lunches eaten by rapacious corporations is pretty compelling, and the ongoing collapse of the record business makes it look even scarier. The week ending July 28 had the lowest total album sales documented since Billboard started using Soundscan to track sales in 1991.
Slate


NOW! LAUNCHES ITUNES EXCLUSIVE COMPILATION FOR EMERGING ARTISTS

The smash hit Now! compilation brand is to highlight emerging artists with a new album series called Now That’s What I Call What’s Next.
Music Week


LIVE MUSIC CAN'T ESCAPE THE DIGITAL APP-OCALYPSE

The music listening experience, for all but a handful of vinyl stalwarts and cassette label junkies, has become fully digital. Spotify, Pandora, and iTunes provide the songs; phones and laptops put them in our ears; and for the majority of us in the rat race, music is completely divorced from the physical realm.
SPIN


STOP THE PRESSES!

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