40 Under 40: Nir Seroussi


Managing Director, Sony Music U.S. Latin


Nir Seroussi, 37, a Berklee College of Music grad who’s also a songwriter, has been instrumental in signing marquee acts to Sony Music U.S. Latin since he was upped to his position in 2011. “Signing all these icons like Gloria Estefan, Prince Royce and Carlos Vives are the biggest accomplishments,” Seroussi says. “We are in the business of content, and to be successful we need the best talent we can get.” Seroussi joined Sony’s Latin operation in Los Angeles in 2004 and was largely responsible for beefing up the company’s regional Mexican roster, developing acts like Los Cuates de Sinaloa and more recently, Gerardo Ortiz. But his biggest impact has been in taking a more direct role in signing and developing acts and crafting successful release strategies for a string of No. 1s on Billboard’s Top Latin Albums chart that in the past year include releases by Romeo Santos, Vives and Draco Rosa. Seroussi has also solidified Sony’s route toward generating brand partnerships and developing original content for TV and multimedia. These include acting as executive producer of Romeo Santos’ “The King Stays King—Sold Out at Madison Square Garden” DVD and a new deal with MundoFox and CineLatino to produce TV action/drama series based on corrido storylines and starring Sony Music artists.