40 Under 40: Rick Mueller


President Of California, AEG Live/Goldenvoice


Besides booking concerts throughout California, Rick Mueller, 39, leads the charge on new business development for Goldenvoice, a division of AEG Live, the world’s second-largest concert promoter. Among recent projects for Mueller are: a West Coast arena tour with Eric Church; a national tour with Avicii; a deal to operate and book Los Angeles’ Shrine Auditorium; a Prescient Entertainment partnership to co-produce the Mountain Winery Concert Series in Saratoga, Calif.; and the launch of the inaugural BET Experience Festival at L.A. Live, a three-day event in partnership with BET Networks, as well as comedy and late-night shows at Club Nokia. Mueller came to AEG Live in 2011 from Live Nation, where he held a similar position. Prior to that, he learned the business in the independent ranks from the masters, before the live industry consolidation changed the touring landscape. “I’m proud to have worked at both Goldenvoice and Bill Graham Presents before the corporate consolidation started,” Mueller says. “Getting to experience and learn the independent history of the concert business gave me an appreciation for what it meant to be a concert promoter,” he says. His career philosophy is simple: “I just try to produce the best shows possible and keep the bands and fans coming back.”