40 Under 40: Jonathan Mayers


Partner, Superfly Presents


As a partner in Superfly Presents, Jonathan Mayers, 39, has seen the Bonnaroo Music & Arts Festival (produced by Superfly and AC Entertainment) ignite the explosion of the U.S. music festival scene (along with Coachella some 2,500 miles to the west). Superfly has also grown, from its roots as a local New Orleans promoter, to include the Superfly Marketing Group branding division and such events as Great Googa Mooga in Brooklyn and Outside Lands Music and Arts Festival at Golden Gate Park in San Francisco with Another Planet Entertainment. With Bonnaroo headliners including Paul McCartney, Tom Petty & the Heartbreakers and Jack Johnson, this year’s festival once again sold out, moving more than 80,000 tickets. Not only has Bonnaroo become a cultural touch point with global significance, it’s now considered a critical artist development play. But when asked which accomplishment he’s most proud of, Mayers replies, “The partnership with my best friends, 16 years and counting.” His credo? “Be inspired, take risks, push creative boundaries, and enjoy the ride.”