40 Under 40: Peter Gray

PETER GRAY

Senior VP Of Promotion, Warner Bros. Records
WarnerBrosRecords.com
@Grunz

 

Peter Gray continues to lead Warner Bros. as a cross-format radio force. Among his successes has been a quiet yet effective relationship working Macklemore & Ryan Lewis to pop radio, yielding the Billboard Hot 100 chart-toppers “Can’t Hold Us” and “Thrift Shop.” The label had similar success with Atlas Genius’ “Trojans,” which went top five on Alternative and top 20 on Hot Rock Songs, but its greatest triumph at radio under Gray’s direction was Muse’s record-breaking run with “Madness,” which topped the Alternative chart for 19 weeks, the longest-running chart-topper in the list’s nearly 25-year history. It also crossed over to Mainstream Top 40 with a No. 23 peak while reaching No. 11 on Adult Top 40. That dominance has helped push Warner Bros. Records from No. 12 to No. 7 in chart share, according to Billboard’s Mainstream Top 40 chart, which is powered by Nielsen BDS. Gray says, “It’s a clear indication that our team is headed in the right direction.”

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