Exclusive: Shazam IDs Top-Tagged Grammy Nominees

Audio identification and music discovery application Shazam has provided Billboard with an exclusive look at fan tagging behavior for the nominees in some of the top Grammy categories. Could the most Shazamed songs in each category be indicative of who takes home the Grammy?

For album of the year, .fun’s “Some Nights” (calculated as the sum of the individual tags for each song on the album) received more than six and a half times the number of tags than the second most tagged album in the category, The Black Key’s “El Camino.” The band as a whole received nearly eight times the amount of tags as Hunter Hayes to in the Best New Artist Category. Their hit single, “We Are Young,” has more than double the amount of tags of Carly Rae Jepsen’s “Call Me Maybe” in the Song Of The Year Category.

“We Are Young” is the second most tagged song on all of Shazam in 2012. “Call Me Maybe” is number three.

For Record Of The Year, Gotye’s viral YouTube sensation and Shazam’s most tagged song in 2012, “Somebody That I Used to Know,” has more than 1.75 times the amount of tags as “We Are Young.”

Time is on both Gotye and fun.’s side. Both of their hit singles debuted before the Grammy eligibility period (October 1, 2011 to January 16, 2013), but their popularity soared throughout the year allowing more time for listeners to discover them. Alternatively, Taylor Swift’s “We Are Never Ever Getting Back Together” debuted August 13 2012, giving it a relatively much shorter window of opportunity to accumulate tags.

Shazam has also identified what the most tagged song is in each genre-specific category.

Best Songs

Most tagged song in each category

Best Rock Song

The Black Keys – Lonely Boy

Best R&B Song

Trey Songz - Heart Attack

Best Rap Song

Jay-Z & Kanye West – N***s In Paris

Best Country Song

Eli Young Band - Even If It Breaks Your Heart

Best Gospel Song

Mary Mary - Go Get It

Best Contemporary Christian Music Song

Casting Crowns - Jesus, Friend Of Sinners

Best Song Written For Visual Media

Taylor Swift Featuring The Civil Wars - Safe & So

In the graphs below, each category is expressed in terms of tax volume, indexed to the most tagged song.

 

For the broadcast on Sunday, viewers can use Shazam during the GRAMMYs to discover:
•    List of performances (produced live as it happens, with the artist/song details, links to buy, watch the music video, other popular songs from the artist, and more)
•    The nominees (who's been nominated for the major award categories, and more info on those artists and their music. This page will update as winners are announced)
•    Latest tweets about the GRAMMYs and nominees
•    To share on Facebook, Twitter and Google+ with a comment

Questions? Comments? Let us know: @billboardbiz

Print

Tagged