Bunt’s focus on youth and new trends took the “Frozen” soundtrack to No. 1
Working in the youth market, Ken Bunt says Hollywood and Walt Disney Records see consumption trends early on. “We have a generation growing up with accessing music,” Bunt says. “There’s real business for us [with] streaming and nontraditional touring.”
But with top 10 debuts from Selena Gomez, Demi Lovato and “Teen Beach Musical,” Disney’s 2013 album sales were strong too. In 2014, the company will push country singer/actress Lucy Hale, and the soundtrack business looks promising with chart-topper Frozen.
Bunt also sees potential in Disney’s publishing business, recently signing six songwriters. “We’re a home for writers who are not just writing for other artists, but film, TV, videogames and scores,” he says. “Being part of a studio, we’re able to offer a lot of opportunities to talent.”