His song placements are tomorrow’s hit singles
Jon Platt’s first move as Warner/Chappell Music’s president of creative for North America in September 2012 was signing songwriter/producer Mike Will Made It. At the time, Platt predicted several more game-changing signings would follow in 2013. They certainly did.
Jay Z. Beyoncé. Roc Nation’s publishing roster. Aloe Blacc. Drake’s OVO Sounds label. Megadeth’s Dave Mustaine. Slash. Liz Rose. These and other newcomers joined a Warner/Chappell roster that includes such current Grammy Award nominees as Katy Perry, Kendrick Lamar and fun. lead singer Nate Ruess (who co-wrote P!nk’s song of the year--nominated “Just Give Me a Reason”). All helped push Warner/-Chappell to No. 3 in market share in third-quarter 2013.
Along with an ear for talent, Platt possesses a knack for fostering creative relationships. He secured Jay Z for Lamar’s “Bitch Don’t Kill My Vibe” remix. Production crew the Order brought a song to Platt in December 2012 that it had written with a male artist in mind. After hearing the track, he sent it to Beyoncé, who turned it into her latest hit, “Drunk in Love.”
Platt says personal achievements take a back seat to mentoring young executives at Warner/Chappell, who include VP of urban A&R Ryan Press (who helped Platt sign Mike Will), Katie Donovan, Alicia Pruitt, BJ Hill, Marc Wilson and Julius Petersson. Platt further strengthened the A&R set, appointing Ben Vaughn executive VP in Nashville and Jake Ottman senior VP of A&R in New York.
“Watching the Nashville office cap a flourishing year by winning ASCAP publisher of the year for the first time in 17 years was a joy, as is watching talented young executives play a key role in the company,” Platt says. “I will always do what I do, signing and giving songs to people. But the new rush for me is helping these kids grow.”