The ratings of MTV's Video Music Awards hinge so much year-over-year on zeitgeisty, unpredictable moments, it's often hard to forecast what will be the most talked-about topic the morning after. MTV first addressed its advertisers' need to be associated with real-time buzz last year by partnering with Twitter Amplify to embed sponsors' messages into promoted tweets and video clips shared moments after a major highlight airs. To further capitalize on of-the-moment conversations, MTV will help produce live commercials for a series of brands.
On the latest Billboard 200 albums chart, the Guardians of the Galaxy soundtrack held on to the No. 1 slot for a second week, selling 93,000 copies in the week ending Aug. 17, according to Nielsen SoundScan. Just two new arrivals hit the top 10, led by the Gaslight Anthem at No. 4 and Troye Sivan at No. 5.
MAGIC! tops the Billboard Hot 100 for a sixth week with "Rude" and Ariana Grande and Iggy Azalea boast a whopping three titles each in the top 10. Who else has no problem making fancy chart moves this week?
The Big Music Project, an initiative to promote young artists and entrepreneurs in the U.K. music industry, has partnered with singer and rapper Plan B, joining Foxes, Olly Murs, trade body the British Phonographic Industry and many more in the government-funded program.