As Pepsi's VP-marketing, consumer engagement, Adam Harter leads sports, entertainment and music strategy for Pepsi's American beverages, overseeing the company's relationships with tentpoles like the Grammys, NFL, the MLB and the MTV Video Music Awards.
Warner Music Group has now become the largest music company to resolve litigation over its past internship programs. On Thursday, the attorney for the plaintiffs wrote a letter to the judge announcing that the substantive terms had been agreed upon by the parties.
Brian Perkins, VP-marketing at Budweiser, spoke with Billboard on the eve of the Super Bowl about choosing the right music, changing up the agencies involved and plans for Budweiser's Made In America franchise later this year.
TLC is seeking songwriters and producers, and although few details are set, veteran producer/label executive Ron Fair -- most recently Virgin's chief creative officer -- has signed on as executive producer.
If Sam Smith and Tom Petty were to sing a "Stay With Me"/"I Won't Back Down" duet at the Grammys, here are some other contested songs they could include in what would doubtless be the worst medley in Academy history.