What if you could double the market for Internet radio, or triple the number of subscribers for on-demand services? The answer may be simpler than you think—that is, the answer may be all about simplicity.
Some time early Tuesday morning (6/18), Rihanna passed Justin Bieber as the most viewed artist on YouTube. The 77 videos on Rihanna’s official VEVO channel now have a combined 3.784 billion views in total, surpassing the total view counts of the 79 videos on Bieber’s official VEVO channel by roughly two million views.
Hedge fund founder Daniel Loeb criticizes the company's profitable entertainment wings; Why Jay-Z and Samsung's partnership makes sense; Unhappy interns at Warner Music Group want some remuneration for their troubles; Floyd fans unlocked the band's catalog in just three days – and so very much more.
This past April, Herbalife -- the giant nutrition company with independent distributors in over 80 countries -- made its first foray into music as a sponsor of the Billboard Latin Music conference. Billboard spoke with Herbalife's Ibi Fleming who explained the connection between music, nutrition and the Latin consumer.
On Monday, a former Atlantic Records intern named Justin Henry brought a proposed class action lawsuit on behalf of himself and others similarly situated against the Warner Music Group. The complaint filed in New York Supreme Court seeks to recover claimed unpaid minimum wages and overtime wages for a class that's believed to be greater than 100 individuals.
Earlier this year, when Pencils of Promise was looking for a marketing partner to help spread the word about its annual Justin Bieber-supported Schools 4 All fund-raising campaign, the international education organization turned to the nonprofit Pvblic Foundation, which specializes in donating millions of dollars’ worth of unused advertising spots to charities. The results were impressive.