Even though record label executives tend to choose the Super Bowl halftime show as the most powerful marketing tool in Billboard's annual Maximum Exposure issue, the event can be hit or miss in driving sales for the artist who perform there.
As Pepsi's VP-marketing, consumer engagement, Adam Harter leads sports, entertainment and music strategy for Pepsi's American beverages, overseeing the company's relationships with tentpoles like the Grammys, NFL, the MLB and the MTV Video Music Awards.
Warner Music Group has now become the largest music company to resolve litigation over its past internship programs. On Thursday, the attorney for the plaintiffs wrote a letter to the judge announcing that the substantive terms had been agreed upon by the parties.
Brian Perkins, VP-marketing at Budweiser, spoke with Billboard on the eve of the Super Bowl about choosing the right music, changing up the agencies involved and plans for Budweiser's Made In America franchise later this year.