Support: Kellie Pickler, Gloriana
Dates: May-Sept. /// Also Playing: festivals
Location: North America
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As one of the youngest arena headliners in the concert business, 19-year-old country singer Taylor Swift will continue supporting her latest album "Fearless" -- which is so far the top seller of 2009 with 1 million copies in the United States, according to Nielsen SoundScan -- with an ongoing sold out U.S. arena tour through mid October. Following its debut last November at No. 1 on the Billboard 200, "Fearless" spent 11 weeks on the chart and has shifted 2.4 million copies. Concert promoter Louis Messina, who serves as president of TMG/AEG Live, describes Swift as the voice of her generation. "I told her, 'In a crazy way, you're the Bruce Springsteen of your generation, because you're talking to your generation as he talked to his generation,' Messina says. With the momentum she's gained from "Fearless," Swift could've done multiple-night-runs at venues like the Staples Center in Los Angeles and Madison Square Garden in New York, according to the promoter, but the singer "wanted to underplay it. She wants to go up there and show people she's a real artist, which she is." Despite the quick sellouts (her May 22 concert in Los Angeles sold out in two minutes) of her first headlining trek, Swift isn't "getting rich off this tour," Messina says. Ticket prices in most markets range from $20-$49.50. "She wanted her fans to have the opportunity to see her and not have to spend their last dollar," he says. "But they are doing it, because she's doing $17 (per head) in merchandise."
--Mitchell Peters, L.A.