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Prince To Play Four Nights on 'Leno'

by David J. Prince, N.Y.  |   March 11, 2009 1:03 EDT
Prince will perform on the "Tonight Show with Jay Leno" three nights in a row, March 25-27, as he builds anticipation for the March 29 release of two new albums, "LOtUSFLOW3R" and "MPLSoUND."  Prince will also perform a fourth night on the "Tonight Show," May 28th, in celebration of the end of Leno's run as host of the show. 

Both CDs, along with a third by new artist Bria Valente, will be available as a three disc set exclusively through Target for a price of $11.98.

The "Tonight Show" performances are part of a larger roll-out for the CD package in Los Angeles.  In an email message sent to fans who signed up for updates on lotusflow3r.com, Prince wrote, "From the 24th on, there will b a slew of NPG-related events happening around electric LAlaland.. we don't want 2 give away all the details yet, but b prepared 2 get yo groove on, numerous ways 4 numerous days. We know $ is tite but the adventures will b worth ur while! Stay 2ned 2 this outtaspacestation."

As previously reported, Prince is just the latest music legend to release new music exclusively through a major retailer. AC/DC and the Eagles were among the acts who sold millions of CDs through their partnership with Wal-Mart.

He's also the latest artist to promote new music with a multi-night run on a late night talk show.  Last week, U2 performed five nights in a row on the "Late Show with David Letterman" as the band mounted a full court press for its newly released "No Line On The Horizon" disc and upcoming world tour.  The White Stripes and the Strokes both did multiple nights of performances on the "Late Night with Conan O'Brien."

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