by Jonathan Cohen, N.Y. |
January 09, 2009 11:52 EST
Tom Petty
The Pemberton Festival, a Live Nation-promoted event that launched last July in British Columbia, will not be staged in 2009, according to the company.
"We will not produce the Pemberton Festival this summer due to the fact that the necessary permits were approved too late in the year for us to effectively book talent. We are moving forward and focusing on 2010," reads a statement from Live Nation, which has rights to use the site for a festival for nine more years.
Pemberton was headlined last year by Nine Inch Nails, Tom Petty & the Heartbreakers, Coldplay and Jay-Z. The event was Live Nation's first major entry into the North American festival market, though the company produces several in Europe and the United Kingdom.
Pemberton's capacity was 40,000 per day, with more than half of that campers. Live Nation Canada president Shane Bourbonnais told Billboard last year that startup challenges included such issues as transportation, alcohol licenses, water and infrastructure.
There was also an education process for local authorities. "This is a small town, they're not used to seeing this type of stuff," he said.
Additional reporting by Ray Waddell, Nashville.
"We will not produce the Pemberton Festival this summer due to the fact that the necessary permits were approved too late in the year for us to effectively book talent. We are moving forward and focusing on 2010," reads a statement from Live Nation, which has rights to use the site for a festival for nine more years.
Pemberton was headlined last year by Nine Inch Nails, Tom Petty & the Heartbreakers, Coldplay and Jay-Z. The event was Live Nation's first major entry into the North American festival market, though the company produces several in Europe and the United Kingdom.
Pemberton's capacity was 40,000 per day, with more than half of that campers. Live Nation Canada president Shane Bourbonnais told Billboard last year that startup challenges included such issues as transportation, alcohol licenses, water and infrastructure.
There was also an education process for local authorities. "This is a small town, they're not used to seeing this type of stuff," he said.
Additional reporting by Ray Waddell, Nashville.
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